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Happily Unmarried mulls Franchising for rapid expansion
Happily Unmarried has carved a niche for itself in last nine years of existence by offering basic products with innovative designs to the target audience
By: Inventure Brand Management Pvt. Ltd.
Happily Unmarried’s re-grouped under the Happily Unmarried Company in the year 2003 and started propagating their wisdom to all.
Happily Unmarried is a fun and desi product design brand by Rajat Tuli and Rahul Anand; known for its quirky products. HU products are colourful, funny and are often emblazoned with somewhat irreverent text, which makes them an instant hit with the target audience though the products are designed while keeping the utility factor in mind. Currently, Happily Unmarried is successfully operating 7 HU Outlets, complimented by more than 60+ Multi Brand Outlets and E-commerce platform.
The current scenario in the Indian market reflects the upward swing in the demand for branded lifestyle products by youths. New-Age Youth comprise a major chunk of potential market for the retailers and which tend to focus exclusively on this segment. Retailing for branded lifestyle products is a flourishing market in India – as stated by Rajat Tuli & Rahul Anand Directors of Happily Unmarried.
After nine years of successful operations for the youth brand Happily Unmarried is set to expand its footprint across various Indian cities by way of adopting franchising as an expansion strategy. The franchise program of Happily Unmarried is designed in a way that offers an abundance of essential leverage ingredients which assures smooth operations, increased profitability, strong sales building and marketing skills, more successful franchise start-up.
Happily Unmarried has further allied with Inventure, a franchise consulting firm based in New Delhi for developing, marketing and further putting the franchise expansion plans of the brand into existence.
Inventure is a management-consulting firm with over fifteen years of experience in business consulting and specializing in franchise consulting.
Successful businesses can only be made with well-defined strategies, and well-defined strategies can be crafted with decades of industry experience and functional expertise. Inventure, one of the India’s leading advisors on business strategy, partners with clients in all sectors and regions to identify opportunities that create value and help transform business.
For further information please feel free to speak to us at +91 9871593464 or visit us www.inventureindia.com