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Neemware launches fully featured marketing SDK for mobile apps
Neemware has launched a fully featured marketing SDK for mobile apps. The Neemware SDK enables iPhone and iPad apps to send in-app marketing messages, gather feedback, ask questions, and cross-promote other apps.
Most Neemware features are designed to help customers increase mobile revenue and engagement. There are four modules:
The Message Module lets marketers create custom in-app messages that notify users of discounts, promotions, or other special offers.
The Questions Module can be used to start a dialogue with users by asking free-form or multiple choice questions in the application.
The Feedback Module uses expressions, simple surveys, and free-form text, which is useful for understanding what users like and dislike about an app.
The Cross-Promotion Module lets apps display banners that point to other apps in the app store.
Customers can use Neemware to segment audiences who receive messages or marketing. This increases the opportunities for successful in-app campaigns, by targeting those users who are most engaged or more likely to purchase something.
The Neemware Engagement Dashboard shows actionable metrics from campaigns, including the number of times messages and marketing has been seen or clicked on, as well as data and text responses from the Feedback and Questions modules.
Mads Srinivasan, co-founder and CEO of Neemware, said that the SDK empowers marketers and developers to boost engagement and sales. “In-app messaging and marketing can make a huge difference in retention, downloads, and revenue,” he said. “Neemware is truly a game-changer in this regard.”
Srinivasan added that the SDK is easy for organizations to integrate and use. “A skilled developer can integrate the SDK into an app in just an hour,” he said. “Once the app is in the App Store, the Web Engagement Dashboard allows anyone on the marketing team to use the messaging and marketing modules in real time, without needing to update the app”
Neemware is a provider of in-app marketing software based in Cambridge, MA and Palo Alto, CA. For more information, visit http://www.neemware.com, or follow Neemware on http://www.twitter.com/