DTLR Hosts BET Hip Hop Awards Style Lounges Nationwide in Support of the 2012 BET Hip Hop Awards

Transforming Atlanta, Charlotte, Chicago, Baltimore, and Washington, DC locations October 4-8th!
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Style Lounge


Hanover - Maryland - US

Joint Ventures

Oct. 4, 2012 - PRLog -- DTLR is pleased to announce they will be partnering with BET to host five 2012 BET Hip Hop Awards Style Lounges in Atlanta, Charlotte, Chicago, Baltimore, and Washington, DC. These themed lounges will begin on Thursday, October 4th and conclude on Monday, October 8th – the day before the show premieres on BET. The BET Hip Hop Awards Style Lounge will offer tastemakers and Hip Hop fans a VIP experience upon entering the DTLR doors. Men will be able to receive shape-ups from barbers; the women will be able to receive mini manicures. All in attendance will have an opportunity to get style tips from celebrity stylists. A LIVE DJ will play hits from BET Hip Hop nominees and presenters. There will be a raffle for the grand prize of a $150 shopping spree courtesy of several popular national brands. Complimentary food and beverages will also be served.

When asked about the partnership between DTLR and BET, DTLR Business Development Manager Jay Woods stated, “We are definitely thrilled to host the 2012 BET Hip Hop Awards Style Lounge in five cities. We look at this opportunity as a way to show the correlation between fashion and Hip Hop culture, and to also build excitement and momentum for the BET Hip Hop Awards. In addition, BET’s Sr. Marketing Manager, Selena Spencer-Lipscomb adds, “These lounges are being created as a fun, unique way for us to deliver on our “We got you” brand promise while also building awareness and driving tune-in to the #1 Hip Hop themed telecast on television, the BET Hip Hop Awards, Tuesday, October 9th at 8P/7C.”

If you are located in any of the lounge host cities and would like to attend, RSVP by using this link: http://www.dtlr.com/promotions/betawards/DTLR-BET-StyleLo...

Below are the cities, dates and times of the BET Hip Hop Awards Style Lounges.

October 4, 2012- Atlanta (Hosted by DJ Greg Street with Special Guest Lupe Fiasco| V 103)
Camp Creek Mall
3614 Marketplace Blvd.
East Point, GA 30344
8-10 PM

October 5, 2012- Charlotte (Hosted by No Limit Larry & Yasmin with Music by DJ Butta Fingaz | WPEG)
Westerly Station
3250 Wilkinson Boulevard
Charlotte, NC 28208
8-10 PM

October 6, 2012- Chicago (Hosted by the Hotboyz with Music by DJ Pharris | Power 92)
Lake Meadows Shopping Center
3349 S. King Drive
Chicago, IL 60616
8-10 PM

October 7, 2012- Baltimore (Hosted by Konan with Music by DJ Jay Claxton & DJ Big L | WERQ 92.3)
2239-2241 East Monument Street
Baltimore, MD 21205
7-9 PM

October 8, 2012- Washington, DC (Hosted by DJ Quicksilva | WKYS 93.9)
1060 Brentwood Road NE
Washington, DC 20018
10 PM- 12 Midnight

DTLR would like to thank the following: apparel sponsors New Balance, Puma, AKOO, New Era, Luxe-T, Filthy D, Mitchell & Ness, Fly Society, Xante, and beverage sponsors Ciroc and Coors Light. For more information or media inquiries on the BET Style Lounges at DTLR, please contact Candice via email: candice@unrulyonline.com.

About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ- VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET operates in the United Kingdom and oversees the extension of BET network programming for global distribution.

About DTLR
DTLR is one of the leading lifestyle retailer of footwear and apparel, selling today’s most popular brands: Levi’s, Nike, Adidas, New Era, G Shock, Timberland, New Balance, Luxe-T, Stussy and many more. Always staying ahead to please their customer with exclusives, “Your Fashion, Your Lifestyle” is the DTLR motto. For more information, please visit www.dtlr.com and follow @DTLR & “LIKE” on Facebook: www.facebook.com/dtlr1.

Visit @BET_PR & @DTLR

For BET Inquiries, Contact
Marcy Polanco
212-975-3327 Download Marcy's vCard

Byron Edwards
212-975-5633 Download Byron's vCard

For DTLR Inquires, Contact

Jay Woods

Alexandra Dugger
Tags:Dtlr, Bet, Style Lounge, Fashion
Location:Hanover - Maryland - United States
Subject:Joint Ventures
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