Innovative Social Webcast Platform Partners With Content Marketing Association (cma)

Wavecast® Pro, the audience engagement platform today announced a long term partnership with the Content Marketing Association (CMA), the professional body representing publishing and content marketing agencies.
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Oct. 4, 2012 - PRLog -- Wavecast® Pro will provide both social broadcasting technology and sales support to the CMA with the primary aim of increasing engagement with their members and unlocking new revenue streams through the delivery of a programme of social webcasts or Wavecasts®.

The partnership will debut at the International Content Marketing Summit 2012 ( which is scheduled to take place at Old Billingsgate, London in November.  This summit will be broadcast live on a pay-per-view basis with additional opportunities for the event’s sponsors to gain access to the online audiences.

"Wavecast® Pro will transform this summit into a hybrid event, opening up a exciting new opportunities for us and we're delighted to be working closely with such an innovative start-up,” says Julia Hutchison, Chief Operating Officer of the CMA.  “It is important for us to enable our members to embrace new technologies and implement effective digital strategies.  Plus the ability to create new revenue streams is of particular importance right now."

“This relationship with the CMA is extremely exciting and helps validate our move into the publishing sector” added Anthony Burgin, Commercial Director at Wavecast® Pro.  “We are able to get a much clearer understanding about the needs of this particular industry which means that we can develop specific and focused technology."

“A Wavecast® combines live video with a moderated rich activity feed,” explains Alex Bridges, CEO of Wavecast® Pro.  “This captures the conversation and content generated across an event in a controlled or closed environment (rather than the public twittersphere). Wavecasts® can be made available to both attendees on-site through the second screen and remote attendees depending on the event organiser’s requirements.”

As part of this exciting new partnership, Wavecast® Pro will also be helping the CMA to develop a series of case studies that will show its members how to use the platform to create new social gateways that will engage clients and customers.

Notes to Editors:

About Wavecast® Pro.

Wavecast Pro is the live event technology company responsible for the development and delivery of innovative webcasts – or Wavecasts®.  These can be used both online and at live events of any format including presentations, round table discussions, training sessions, lectures and conferences. Wavecasts® drive engagement and participation across blended audiences and are rapidly becoming an effective new revenue stream for B2B publishing and event companies as well as clients from a wide variety of corporate sectors.

For further information contact:
Glen Waters
Business Development Manager, Wavecast Pro Ltd
e. t. +44 (0) 845 5442195

For media enquiries contact:
Hellen Beveridge
Marcomms Director, View::Space Ltd
e. t. +44 (0) 1494 689408

About the CMA

The Content Marketing Association (CMA), previously the Association of Publishing Agencies (APA) is a not for profit organisation representing the content marketing industry.

The overarching aim of the CMA is to promote the use of editorialised content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to editorially engage customers from digital - such as smart phone apps, tablet-enabled micro sites and branded TV - to the more traditional customer magazines.

Formed in 1993 the CMA’s members now comprise of 90 per cent of the UK market, producing publications and digital content for over 1,000 leading brands and organisations in the UK and internationally. Content marketing is the second fastest growing media channel and CMA exists to champion and encourage this growth on behalf of its members. It is widely recognised for being one of the most innovative and supportive industry associations and has launched a number of initiatives all designed to further push the editorialisation of branded content as an effective marketing solution.
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Tags:Wavecast, Cma, Audience Engagement, Virtual Event Platform, Online Broadcast
Industry:Event, Marketing
Location:Beaconsfield - Buckinghamshire - England
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