One lucky Shell Advance user will Unlock a Ducati Monster 795

Oct. 3, 2012 - PRLog -- After receiving an overwhelming response from Shell Advance users across the country for the campaign ‘Unlock a Ducati’, the brand is all set to reward the one lucky winner with a Ducati Monster 795. The exciting ceremony to reward the winner and other shortlisted participants with adventurous and engaging activities will take place in the beautiful city of Lavasa on 8th October, 2012.

Speaking about the initiative, Mr Nitin Prasad - Country Head, Lubricants, Shell India Markets Pvt. Ltd said: “We are overwhelmed by the response we have received from this global initiative we launched in India earlier this year. In our 13th year of our successful technical partnership with Ducati, we are proud to reward one lucky winner with the adrenaline pumping Ducati Monster 795. Alongside our commitment to Shell Advance users the world over, Shell and Ducati have a commitment to each other and work hand-in-hand to deliver increased performance and efficiency in all road and race products.”

The campaign by Shell Advance is unparalleled to any other in this segment and is a testimony of its commitment to the Indian market. Stay tuned for more exciting updates and to know about the lucky winner of a Ducati Monster 795.

NOTES TO EDITORS

•   Shell has been one of the world leaders in motor oil research for nearly 100 years, always at the sharp end of motorsport. Shell’s technical partnership with Ducati has been instrumental in the development of Shell Advance, the only motor oil recommended by Ducati.
•   Shell Advance helps bikes to stay in peak condition and makes them respond to the slightest touch and enables bikers to continue to feel a deep sense of joy and energy from their bike.
•   The Shell Advance range is available in four clearly tiered and easily differentiated products designed for specific types of bikes and varying performance requirements.

About Shell Lubricants India

Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants’ India operations demonstrate Shell’s long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants’ customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.