Persévérer (PRSVR) Launches Campaign to Raise Funds for Men Against Breast Cancer

Oct. 3, 2012 - PRLog -- Chicago, Illinois - Fashion and lifestyle brand, Persévérer (PRSVR) has launched a campaign for breast cancer to help raise awareness and funds to support the Men Against Breast Cancer (MABC) charity organization. The campaign will run from October 1-31st during National Breast Cancer Awareness Month

PRSVR designed a special edition “Real Flamingos Wear Pink” travel top as part of their newly launched Destination ’12 collection. 100% of the revenues will be donated to MABC. The company has also created their popular Combination Cycle Jacket in a pink color that will be auctioned off on eBay where the raised funds will also be donated to the organization.

The color pink is heavily used throughout the brand that stems from their admiration of the praised Flaming, a bird that finds strength in a team, stands tall and proud with bold color, and is able to sustain its full body weight using only half of its support. PRSVR has taken these characteristics and applied them to the brand as they can depend on any of the company’s divisions to fully support the rest of its endeavors whether in Fashion, App Development, Management, or Philanthropic activities.

“Persévérer places an emphasis on family. My mother is a breast cancer survivor, and like other survivors, embodies the message of PRSVR: Passion, Resilience, Sacrifice, Values and Respect. We want to do as much as we can to support their journey,” stated Margaret Medley Williamson, Managing Partner of PRSVR. Because of the personal connection of this cause, the company wanted to do something different and focus on the husbands and families who fight alongside those afflicted with breast cancer.

For more information about the campaign and to purchase the special edition travel tops, visit http://www.prsvr.com. To learn more about PRSVR follow on Twitter @PRSVR and on Facebook (http://www.facebook.com/prsvr).

About PRSVR:
Pesévérer (pur suh vuh day) the French translation for persevere or PRSVR (Passion, Resilience, Sacrifice, Values, Respect) is largely based upon the premise of striving to better ones self, while aspiring to inspire others. In launching PRSVR, the initial collection of leather based luggage and outerwear combines themes of style, versatility, and functionality within each piece. Each member of PRSVR strives for the best for their supporters and will continue to do so for those who appreciate the art of luxury.

About Men Against Breast Cancer:
Men Against Breast Cancer (MABC) is the first and only national 501 (c)(3) nonprofit organization designed to provide targeted support services that educate and empower men to be effective caregivers when cancer strikes. Since being founded in 1999, MABC has mobilized men across America, including underserved populations, to be active participants in the fight against breast cancer. Their philosophy is to leverage the support of the whole family to help the patient, with special emphasis on the important role of men in caring for the women they love (http://www.menagainstbreastcancer.org/).