Oct. 2, 2012
-- Proserpinum Incorporated, parent company of RUFSKIN Retail in New York, announces Mr. Paul Abrantes has assumed the position of General Manager for RUFSKIN NY.
Mr. Abrantes will be responsible for all in-store operations as well as local market activities and outreach to clientele outside the New York metro area. Mr. Abrantes brings over 8 years of retail and previous luxury beauty market management experience to RUFSKIN NY.
RUFSKIN NY is a retail store located at 235 W. 19th Street selling men’s athleticwear, denim, outerwear, and men’s accessories. Located in the heart of Chelsea, the RUFSKIN NY store is a concept store for the RUFSKIN brand - showcasing all RUFSKIN products as well as the RUFSKIN Approved items from featured artists and experimental products as part of a "lab" in the central component of the retail store. Opening in March 2012, RUFSKIN NY is forecasted to sell $1.3M in the first year of operations.
RUFSKIN NY is a distributor for RUFSKIN DENIM, a San Diego, California based company and serves as the flagship store for the brand.