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Conservation Alliance Releases Second Video in worthWILD Series
The Conservation Alliance has just released Our Rivers, the second video in the worthWILD series, telling the story of a successful partnership between CA grantee American Whitewater and CA member, KEEN, in their efforts to save rivers nationwide.
Today, many of the nation’s whitewater rivers are threatened by water storage or diversion to supply water to urban sprawl. American Whitewater and KEEN see the importance of healthy rivers for humans, fish, and the beauty of our landscape, and are actively working to preserve and protect them from such imminent threats. Their efforts have led to securing flow protections for iconic Colorado rivers, blocking the Flaming Gorge Pipeline Project on the Green River (WY/UT/CO), and dam removals including the Dillsboro Dam on the Tuckasegee River (NC) and the Condit Dam on the White Salmon River (WA).
“Protecting whitewater rivers is our number one passion at American Whitewater,”
The Conservation Alliance has funded American Whitewater eight times since 1993, contributing close to $250,000 to AW campaigns to protect North America’s last wild rivers. In conjunction with this support, AW has tuned in to like-minded Conservation Alliance members including KEEN.
“Since KEEN was founded in 2003, we promised to serve as activists for positive change for the environment,”
Produced by Alexandria Bombach’s Red Reel Video (http://www.redreelvideo.com/
Watch the worthWILD-Our Rivers video here (https://vimeo.com/
About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.
Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.
Since its inception in 1989, the Alliance has contributed $10.4 million to grassroots conservation groups. Alliance funding has helped save more than 29 million acres of wildlands; protect 2,700 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas.
For complete information on the Conservation Alliance, see www.conservationalliance.com.