Oct. 1, 2012
-- 'Toast' to Facebook-Fans
Many weird campaigns have already been launched on Facebook. Now the student association “Glanzenburger”
from Zurich, Switzerland, launched a new initiative: On December 1st they will personally drink a "Prosit!" (a toast) to everybody who likes their Facebook page and then publish the video. Currently there are 730 people and groups who like their page, but if this campaign continues to be such a raving success, they will be drinking many toasts to their likers and probably need some help from other students.
If you want to receive your personal "Prosit", then like Glanzenburger on Facebook: http://www.facebook.com/
The promotion video was watched more than 2000 times in less than a week on youtube and in the first two weeks of the campaign the fraternities Facebook fan count climbed from 140 to over 700 and the story was published in Switzerlands most important free newspaper "20minuten" and broadcasted by a well known swiss radio network in its morning show.