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A 'Toast' to each Facebook-Fan
On December 1st the fraternity "Glanzenburger" will personally drink a a toast to everybody who likes their Facebook page and then publish the video.
Many weird campaigns have already been launched on Facebook. Now the student association “Glanzenburger”
If you want to receive your personal "Prosit", then like Glanzenburger on Facebook: http://www.facebook.com/
The promotion video was watched more than 2000 times in less than a week on youtube and in the first two weeks of the campaign the fraternities Facebook fan count climbed from 140 to over 700 and the story was published in Switzerlands most important free newspaper "20minuten" and broadcasted by a well known swiss radio network in its morning show.