Aurora Lighting co-sponsors first online lighting expo

Aurora, a co-sponsor of the Lighting and Interiors Today (LIT) online expo, will highlight selected energy-saving lighting solutions in the lighting industry’s first wholly virtual expo.
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Oct. 1, 2012 - PRLog -- The Lighting and Interiors Today (LIT) Expo, which will go live on 28 September 2012, will display cutting-edge lighting products and technology to businesses, retailers, architects, designers and wholesalers in an interactive online environment; and is backed by leading UK lighting brands and retailers. Earlier in September of this year, the Aurora Group gave its support by becoming a co-sponsor.

Aurora differentiates itself with its Aurora Lighting EXperience, or “ALEX.” The Showroom in Welwyn Garden City UK is where visitors can witness the “wow” effect of Aurora’s products in a sensory, hands-on environment. During the LIT expo, Aurora will feature its SOLA Universal Fire Rated Downlight, SOLA i9 Fire Rated LED, its latest economy GU10 LED Lamp, Modular LED Downlighting, T8/T5 LED Tubes, LUNA Colour Xchange line, LED Flat Panels and LED Strip.

Aurora Lighting’s CMO Neil Salt said that the expo, which enables exhibitors to create a virtual exhibition stand and showcase up to 30 products, was an excellent opportunity.

“Offline, this experience is best represented by our unique showrooms and trade-show stands. LIT sponsorship is a great opportunity to mirror that experience online,” he said.

LIT’s virtual trade show concept has the potential to be the preferred event medium in coming years.  The online format is conducive for reaching a broad audience without going farther than a few mouse clicks, which significantly lowers overhead expenses. In fact, the appeal of an online-only expo is its flexibility and reduced costs - exhibition fees vary from £995 to £2,500 depending on virtual stand’s size and the length of time it will operate.

Additionally, the exchange of information and lead generation is immediate, unlike traditional trade shows, where the follow-up might occur days, or even weeks, after the completion of the event. Likewise, the virtual stand, which houses featured products and other information, can also be updated immediately, and as often as necessary. Visitors can engage and network online for an unlimited number of times until December 28th. For more information about the LIT Expo, including registration info and programme details, please visit
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