Oct. 1, 2012
-- Tel Aviv, Israel –
In honor of Breast Cancer Awareness month, brayola has launched a new fundraising campaign titled the “Pink Connection.”
brayola, an online service that helps women find the right bra without having a “fit”, looks to solve the shopping issues women face when it comes to buying a bra. In addition, they are a haven for women with unique issues such as post mastectomy surgery.
“We have such a large community of women in our network that have been touched by breast cancer—it was clear we had to do something more,” said Orit Hashay, founder of brayola. “Our company must go beyond helping these women find mastectomy bras.”
brayola is taking breast cancer support a step further with their Pink Connection campaign to raise funds in order to help further breast cancer research and education.
For the month of October, brayola is selling a selection of pink bras where ten percent of the sale will be donated to a breast cancer organization. Additionally, the company will be holding a series of contests throughout the month to give back to their network of supporters.
To Hashay, the name of brayola’s breast cancer campaign also holds a very important message.
“We have named our campaign the Pink Connection because we are a community of women sharing our stories and letting each other know we are not alone when it comes to breast cancer.”
The Pink Connection campaign will be running through the month of October, from October 1st to October 31st.