Appliance Repair Experts in Trenton, NJ, Team With Local Online Marketers to Boost Web Presence

Sept. 28, 2012 - PRLog -- Appliance Doctor of New Jersey, Inc.

Phone: (609) 435-3583

Address: Burlington, NJ 08016

Web site: http://appliance-repair-trenton.nj-biz.com/



Home- and business owners in the Trenton area will soon have an easier time locating a qualified appliance repair technician on the Web. Locally owned company Appliance Doctor of New Jersey, Inc., which offers home appliance repairs as well as commercial refrigeration repair, has hired SEO marketing firm Prospect Genius to improve its Web presence. The goal is for Appliance Doctor of New Jersey’s Web site to be more accessible to area residents who need superior appliance repair service.

According to a survey conducted by the Pew Internet & American Life Project, some 47% of American adult Internet users rely on the Web for information about local businesses, including appliance repair experts. By focusing its marketing efforts on the Web, Appliance Doctor of New Jersey is reaching out to those prospective customers who might not learn about the business through another medium. In today’s digital age, improved Web visibility can be the first step in a small business bringing in new customers.

Prospect Genius’s main marketing tactic is a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Appliance Doctor of New Jersey’s Web site, Prospect Genius will work to improve the business’s search engine ranking, helping it to appear higher on relevant search engine results pages. Going forward, when Trenton-area residents query Google, Bing, or Yahoo! using keywords like “refrigeration repair” and “washer/dryer repair,” they should be presented with Appliance Doctor of New Jersey among the top results.

“Studies have shown that sites in the top search engine results get the most clicks,” explains Matt Gallo, a senior SEO marketer for Prospect Genius. “Once people click the link and visit Appliance Doctor of New Jersey’s Web site, they can learn what the business has to offer, in terms of both appliance repairs and business practices.”

Appliance Doctor of New Jersey, Inc. has been proudly serving the Trenton area since 1964. The business specializes in residential refrigerator, dishwasher, oven, and washer/dryer repair, as well as commercial refrigerator repair.