Sept. 28, 2012
-- Click fraud is bad for advertisers and potential customers alike. It wastes money and therefore indirectly increases the cost of the product or services the online advertisement seeks to sell. However, it has been a problem that will likely continue. It is believed that the online advertising industry will not win the battle against click fraud if “winning” means that click fraud is entirely eradicated. However, there are a few suggestions that can perhaps help a little bit towards limiting the damage and money wasted. Fraudulent clicks are the product of automated scripts, online robots (bots) or computer programs.
“Companies utilizing online advertising can be aware of a few things”, explains Darin Klemchuk, IP Trial Lawyer, “like sudden and dramatic changes in click counts reported by the advertising sales company or decreases in sales activity from the web, intermittent periods of extremely high activity, unusually high click activity on expensive key words, or clicks from parts of the world where business is not conducted.”
While click fraud seems to be a problem that is here to stay, merely being educated about the problem can help online advertisers be realistic about their campaigns and thoughtful about the metrics that they use to determine where and with whom to spend their advertising budgets.
About Darin Klemchuk:
Darin Klemchuk is co-founder and managing partner of Klemchuk Kubasta LLP, a Dallas-based IP boutique law firm that offers comprehensive intellectual property legal services, including litigation and enforcement of all forms of intellectual property as well as registration and licensing of patents, trademarks, trade dress and copyrights. To contact Mr. Klemchuk, email him at darin.klemchuk@
About Klemchuk Kubasta LLP:
Based in Dallas, Texas, Klemchuk Kubasta LLP is an IP boutique law firm that offers comprehensive intellectual property legal services, including litigation and enforcement of all forms of intellectual property as well as registration and licensing of patents, trademarks, trade dress, and copyrights. The firm also provides legal services relating to domain names, e-commerce, privacy policies, social media, Internet law, commercial and business litigation, technology transactions, and international business & trade. Additional information about the firm and its attorneys may be found at www.kk-llp.com