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New 2012/13 K2 Skis Prevail Among Ski-Focused Magazine Awards
Sixteen different skis from K2’s new 2012/13 line collectively earned 21 formal awards this fall from the top U.S. ski-focused print magazines including Powder, Backcountry, Freeskier, Ski and Skiing.
Leading the ski industry for half a century, since 1962, K2 Skis’ celebrates the innovation and technology it has brought to the market such as applying fiberglass, the first women-specific ski, and now expertise in rocker technology. As an industry-first, K2’s entire 2012/13 collection is designed with Baseline Rocker Technology (http://k2skis.com/
“Excelling in categories across the board and being recognized by the most influential publications in all aspects of the ski industry is an honor,” said K2’s Vice President of Global Marketing, Jeff Mechura. “Baseline Technology has been a visionary for many years, and now to have a fully-integrated, award-winning line is a company-wide achievement.”
Representing each category of the K2 collection, individual skis took home a lot of glory. Rising in BackSide collection fame is the new K2 BackDrop (http://k2skis.com/
In conjunction with their professional freeride skiing popularity, K2 athletes Seth Morrison and Sean Pettit, both helped design skis to match their style of skiing, resulting in high marks from the media titles. Seth Morrison’s SideSeth (http://k2skis.com/
On the ladies’ side, the All-Mountain SuperGlide (http://k2skis.com/
Globally, K2’s new All-Mountain Performance Bolt (http://k2skis.com/
To learn more K2’s 2012/13 collection, check out: http://k2skis.com/
About K2 Skis:
K2 is celebrating 50 years of serious fun. Founded in 1962, K2 Ski has been on the cutting edge of industry-leading innovations and advancements for a half-century including fiberglass technology, high performance shaped ski technology, women’s specific ski technology, twin tip design and now K2’s BASELINE profiles that combine camber with varying amounts of rocker. These technologies are carrying the sport into the future by making skiing easier and more fun for everyone from the first-timers to seasoned pros. For more information on K2’s latest ski products, dealers and team activities, visit K2skis.com.