840 Gran Fondo Event Celebrates Opening of Much Anticipated Roadway While Promoting Cycling and an

840 Gran Fondo Event Celebrates Opening of Much- Anticipated Roadway While Promoting Cycling and an Overall Healthy Lifestyle TDOT, Nissan, Whole Foods and I Am The Engine join forces for
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Sept. 27, 2012 - PRLog -- Media contacts
I Am The Engine – jonathan@iamtheengine.org

SEPTEMBER 27, 2012

Cyclists from across Middle Tennessee will gather in Leiper’s Fork, TN, Saturday, Oct. 13, to ride 100, 65 or 35 miles of traffic-free roads and celebrate an active, healthy, happy

The 840 Gran Fondo event is a partnership with the Tennessee Department of Transportation that will open the newly paved Williamson County section of S.R. 840 to cyclists only for one day.

But the event doesn’t stop with the ride. Thanks to sponsors Nissan, Whole Foods, Lightning 100 and Harpeth Bicycles & Fitness, the day will included timed, fully supported courses for all levels of cyclists, a main festival site at the start/finish with food, games for children, BMX freestyle demonstrations joined by a plethora of non-profit and advocacy groups. A portion of the proceeds from the event will benefit the National Interscholastic Cycling Asssociation (NICA) www.nationalmtb.org, Ride for Reading, www.rideforreading.org, the Oasis Center, www.oasiscenter.org, and the Leiper’s Fork Foundation.

I Am The Engine Founder Jonathan Woody said this event will bring a little slice of Europe to Leiper’s Fork. “Gran Fondo literally means ‘big ride’ in Italian,” Woody said. "These rides have been going on in Europe for decades and involve a rich experience, a sense of accomplishment and quality entertainment for riders and non riders alike.” Participating cyclists get to choose from the three ride distances and will get a fully timed course with a King of the Mountain timed section, fully staffed and stocked rest stops with food provided by Whole Foods Market. An 840 Fondo Festival goody bag, commemorative event T-shirt and a delicious post-ride meal crafted by Whole Foods Market. In addition, for those who may not want to ride, there is a festival only option that will include food, beverages and
entertainment. There will also be a special VIP category for participants that
includes special parking, a private post-ride meal catered by Puckett’s with live music in the Lawnchair Theater and other perks. More information about the VIP riders can be found at www.iamtheengine.org. Michael Martin, marketing and community relations with Whole Foods Market said Whole Foods feels this is a great opportunity to send a healthy message to a great community.“We value the safety and health of our communities and our environments,” Martin said. “Our I Am The Engine partnership exemplifies our commitment to spreading healthy eating and zero emission lifestyles throughout Tennessee.”

Along with Whole Foods, Jay Schaffer, senior marketing manager with Nissan promotions, also thinks this event and a partnership with I Am The Engine and involvement in community events like the 840 Gran Fondo, is a great new vehicle for healthy lifestyle changes. “Nissan believes we have room to improve our efforts for the environment and that is evident with our 100 percent electric car, the LEAF,” Schaffer said. “Partnering with the cycling community and Whole Foods is a lethal combination for getting our point
across.” Woody adds that I Am The Engine is a catalyst for positive change and this event is the personification of exactly that. “The Leiper’s Fork community and a small army of supporters have rallied together with the State of Tennessee and IATE in record time,” he said. “Roads may traditionally seen as just a way to get to our jobs or the kids to school, but we see them as so much more. We want to help the community get more for its tax dollars by using roads to stay healthy, commute and have fun. The 840 Gran Fondo is a metaphor for achieving our human potential.” More information on the event, route maps, registration and the opportunity to sign up as a volunteer for the day can be found at www.iamtheengine.org.

About I Am The Engine:

I Am The Engine’s mission is to connect the joy of bicycling, healthy eating and an active lifestyle to a happier and healthier community.  The vision is that all humans and cyclists are created equal and that communities filled with active people of all ages should embrace the bicycle as a tool for living a healthy and happy lifestyle. Governments and
civil societies should work together to create a sustainable future committed to life, liberty and the pursuit of biking.
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