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Backstories Studio Chief Storyteller to Present at 2012 Annual QRCA Conference
Ted Frank, President and CEO of Backstories Studio announced today that he will be presenting at the 2012 Annual QRCA Conference taking place in Montreal, Quebec, Canada October 3-5.
Frank admits that “Storytelling is a hot buzzword, but what does it really mean? Has anyone ever actually broken down how to actually do it?” In this workshop, Frank will do that by reviewing what clients and stakeholders are looking for in storytelling, techniques for mapping out an insights story, how you showcase consumer insights by applying some of the same techniques used in movies, and much more. Attendees will walk away with the advanced storytelling techniques that deliver not just consumer understanding, but also reach clients on the emotional level that will make them care enough to act.
This workshop is targeted to QRC’s who desire to make a bigger difference through better insights. To learn more about the workshop and register for the conference visit qrca.org.
Ted has been an insights storyteller for eleven years, but began (shamefully)
Backstories Studio’s approach can be summarized as “strategic communication meets cinematic storytelling”