Sept. 25, 2012
-- Affinitas & Parfait is pleased to announce its new stockist Bellasblush.co.uk, a newly launched UK lingerie e-retailer founded by Valerie Pow and Becca Pow, mother and daughter duo.
The mission of Bella’s Blush is to be an online shop for women who have trouble finding well fitting, pretty bras, on the High Street. Becca Pow, Co-Founder of Bella’s Blush said: “We were inspired to launch Bella's Blush as we saw a gap in the market for a lingerie company that specialises in small back size, big cup size lingerie. A lot of high street retailers start their sizing at 32 back size, but I have friends who struggled to find pretty lingerie starting at 30 backs in the past. We have always wanted our own business, and as I wasn't enjoying studying business at University, so we decided just to go for it and put knowledge into practice! I love working with my mum. We work very well together; I’m quite impulsive whereas my Mum's more sensible! So we make a good partnership!”
Talking about Affinitas & Parfait, Becca said: “We came across Affinitas & Parfait while browsing for suppliers. They ticked all our boxes, having ranges for big and small cups and starting backs at 30! We also loved the designs of the lingerie.”
Bella’s Blush will have the Alexis, Charlotte and Stella collections from Affinitas & Parfait – www.bellasblush.co.uk.