Where there’s love, there’s a ‘Ray of Hope’

A creative CSR campaign by Dusit Thani Maldives - The word ‘ray’ in this case refers to a spotted eagle ray.
'Ray of Hope'
'Ray of Hope'
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* Dusit
* International
* Maldives
* Ray
* Hope

* Public relations

* United Arab Emirates

Sept. 25, 2012 - PRLog -- Dusit Thani Maldives lays claim to being one of the leaders of sustainable resort development in the Indian Ocean. And this premier 5-star resort is also helping to improve living conditions for its local community, as well as provide educational and environmental development, through its creative ‘Ray of Hope’ CSR project.  

The word ‘ray’ in this case refers to a spotted eagle ray.  The reason it was chosen is simply because eagle rays are majestic and gentle creatures often found gliding over the house coral reef surrounding the resort.

“Eagle ray soft toys are placed in all guest villas and the price to ‘adopt’ it is only USD 40, with all of the proceeds going towards the resort's Green Fund. The fund supports all green environmental initiatives on the island, in addition to various community-based projects,” said Mr. Desmond Hatton, General Manager of Dusit Thani Maldives.

More than half of Dusit Thani Maldives’ employees are local people from the nearby islands, and the proceeds from sales are invested in self-sustaining environmental and community projects. The resort aims to provide necessary facilities, including computers, and improve living conditions on Dhonfanu Island, while also providing educational development.

The resort’s marine biologist Lauren Arthur leads this project. Lauren works closely with the neighbouring Dhonfanu to help implement various projects, such as the implementation of a waste management system, instigating beach clean-ups with help from Dusit Thani Maldives, tree-planting projects, educational and workshops and more.  

“A long-term goal is to have the school become free of plastic bags,” says Lauren Arthur. “We have already established an Environmental Club on Dhonfanu that consists of 29 young ambassadors who will help look after their home island.  We are also proposing a longer-term plan to build a pre-school on the island, as there is currently nothing available for children of that age group.”

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About Dusit Thani Maldives
Located on breathtaking Mudhdhoo Island northwest of the capital Malé, this luxury resort officially opened on 8 Septemer 2012. The resort features 100 luxuriously appointed villas and residences, comprising 31 Beach Villas, 15 Beach Villa with Pools, 30 Water Villa with Pools, 20 Ocean Villa with Pools, 2 two-bedroom Ocean Pavilions and 2 two-bedroom Beach Residences. It also boasts extensive facilities including a 750sq.m swimming pool (the largest in the Maldives), over-water bar, pool bar, grill, Thai and international restaurants, tree-top Devarana spa, tennis courts, dive centre and numerous water activities in and around the resort.  It is just 35 minutes travel time via sea plane from Malé International Airport. Dusit Thani Maldives is a Preferred Boutique Resort, the first in the Indian Ocean.

About Dusit International
Dusit International has more than 60 years' experience in the hotel and hospitality field. Founded in 1949 by Honorary Chairperson Thanpuying Chanut Piyaoui, whose first hotel was the Princess on Bangkok's New Road, Dusit International has since acquired a unique portfolio of distinctive hotels, building upon Thai culture and tradition to create a personalized welcome for all guests made distinctive under the Dusit International brand promise; the delivery of an 'experience that enlivens the individual spirit, no matter the journey’.

Dusit International comprises four hotel brands: Dusit Thani, dusitD2, Dusit Princess, and Dusit Devarana. It also operates Dusit Residences and its own signature Devarana Spa.
Source:Dusit International
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Tags:Dusit, International, Maldives, Ray, Hope
Industry:Public relations
Location:United Arab Emirates
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