StrongMail Publishes New Email Service Provider RFP Guide for Enterprises

Sept. 21, 2012 - PRLog -- London, UK., September 20, 2012 – StrongMail, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a new email marketing resource titled ‘The Ultimate Guide to Choosing Your Next Email Service Provider.’ This free whitepaper provides detailed guidance, strategies and sample questions to help enterprise marketers evaluate and select the ideal Email Service Provider (ESP) partner for their unique business needs and marketing objectives.

Visit enough ESP websites, and they all begin to sound the same. Boost revenue? Check. Increase engagement? Check. Improve deliverability? Check. The real question is how a prospective ESP partner will achieve these objectives for a marketer's unique programmes – and to what degree. This whitepaper was designed to help brands create a customised RFP that will enable them to identify the nuances between ESPs and how those differences can be effectively leveraged to increase programme performance and sophistication.

Download this guide today to move beyond a cookie-cutter analysis and gain the perspective, structure and strategies necessary to make the right selection for your business.

Report Title: "The Ultimate Guide to Choosing Your Next Email Service Provider"
Free Download: www.strongmail.com/rfp

Key Topics:
•   How to properly prepare for the RFP process
•   Factors for accommodating cross-channel lifecycle marketing
•   The anatomy of an effective ESP RFP
•   Sample questions for developing an RFP that will achieve your business goals

Visit www.strongmail.com to learn more about our lifecycle and other email marketing solutions.


About StrongMail Systems, Inc.
We're StrongMail.  We cater to forward-thinking enterprises that are looking for more than just a “me-too” email marketing solution.  As our name implies, we’re all about helping our clients create strong email marketing programmes – ones that are impactful, effective and efficient.  We believe that email provides the foundation for great interactive marketing, and that social media and mobile marketing serve to strengthen that foundation. While StrongMail was recently identified by a leading independent research firms as one of only six ESPs suited for enterprise marketers alongside vendors like ExactTarget, Responsys and Cheetahmail, our solutions and approach are very different (which is why enterprises and high-volume senders like us).   Talk to us. See how StrongMail is different, and how that difference can help your business grow. Learn more at www.strongmail.com.

Press Contacts:
Lauren Dew/Chris Netto
Touchdown PR
+44 (0) 1252 717 040
strongmail@touchdownpr.com