New babyLance Infant Heelstick Makes Public Debut at NNNC 2012

Sept. 20, 2012 - PRLog -- CHICAGO and ATLANTA -- MediPurpose(tm), a manufacturer and master distributor of medical products, presented its newly redesigned babyLance(tm) infant heel incision device at the 2012 National Neonatal Nurses Conference in Chicago earlier this month. The event was the first public presentation of the new heelstick device, which was launched last month.

MediPurpose Executive Vice President and CCO Michael Riddle attended the 2012 NNNC with Ameritus Medical Products (a division of Kentec Medical, Inc.), MED Alliance Group and KOL Bio-Medical Instruments.

Michael Riddle reported that response from visiting neonatal nurses was "extremely positive."

"We are very proud of our new babyLance heelstick device," said Riddle. "Nearly two years of intensive research, design and testing went into this new medical device, and it was gratifying to see it get such genuine enthusiasm from the neonatal nurses who saw a its features being demonstrated

Used by neonatal caregivers to collect blood samples from infants, the new babyLance features an ergonomic design to provide a secure and stable grip. Combined with a redesigned trigger mechanism, the device is easy to activate, helping to deliver a consistent incision without risking damage to the baby's tender nerve fibers. The product is now available for sale through MediPurpose's new exclusive distribution partners.

The babyLance heelstick device is available in two models:

* The babyLance(r) BLP (Preemie), which delivers an incision depth of 0.85 mm.

* The babyLance(r) BLN (Newborn), which delivers an incision depth of 1.00 mm.

For more information about babyLance -- including pricing and no-cost product sample requests -- please visit http://www.medipurpose.com/babylance.

About MediPurpose
Founded in 1999, MediPurpose(r) is a leading medical device company headquartered in Singapore, with offices in the United States and Europe.

Known for its popular babyLance(r) heel incision device, SurgiLance(r) safety lancet and MediPlus(tm) advanced wound care products, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor that provides unique solutions for both medical product manufacturers and distributors.

MediPurpose's Medical Device Innovation division offers angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical device markets.

For more information about MediPurpose's medical products and solutions for inventors, innovators, manufacturers and distributors, please visit http://www.medipurpose.com.