Sept. 20, 2012
-- Repustate.com, a Toronto-based natural language analytics firm, has added a new feature to its industry leading social media analytics platform - Arabic sentiment analysis.
The new Arabic feature lets brands and governments monitor, analyze and engage their customers directly in Arabic without having to do any translations to another language first. Being able to analyze Arabic text for sentiment, keywords and common phrases or themes will lead to improved customer service for those brands who have a major presence amongst Arabic speaking people.
“The new service appeals to a broader customer base. A large company like Coca-Cola has customers all over the world, including the Middle East, and they need to know what they're all saying. You can't assume everyone speaks English,” says co-founder Martin Ostrovsky. Ostrovsky thinks brands should be tailoring their messages and campaigns along geographical and cultural lines and Repustate's new Arabic analytics feature makes this easy.
Pricing for the new Arabic feature starts as low as $49/month. Repustate also provides a free demo for potential customers to use before they sign up for a paid plan. Try the demo out at https://www.repustate.com/api-demo/
Repustate specializes in the processing of web and social media content. With an industry leading API, the company provides social media marketers and researchers with the tools they need to analyze and extract key insights from social media all over the web and create effective marketing strategies based on their findings.
The company has developed semantic and sentiment tagging in multiple languages and categorizes social media data into questions, complains and compliments, so clients will know who to respond to and how to respond.
Ostrovsky says, “Our solution can help customers in all sorts of industries all over the world. With our multilingual API, brands can address the needs of all their clients all over the world.”