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XVIVO Partners with Pharmaceutical Companies to Bring Science to Life
IMMERSIVE BRAND EXPERIENCES HELP PHARMACEUTICAL COMPANIES GET NOTICED Visual medical media educates and inspires key audiences of healthcare providers, product managers, educators, researchers and investors.
Competitive differentiation is a necessity.
“In a sea of companies and products fighting to differentiate themselves from the crowd, XVIVO helps Pharma marketers stand out by developing effective and immersive 3D animations and illustrations that succinctly explain complex biological processes and products. Visualization is not only a powerful sales tool to distinguish a company and its products, but it also provides a total brand experience merging messaging and new technologies to engage, educate, and build customer awareness like never before,” explains XVIVO’s Vice-President Robert Krensel.
How does it work?
Starting in 2010 and continuing into 2012, XVIVO was commissioned by Incyte to create impactful mechanism of disease and mechanism of action animation programs for Jakafi, indicated for patients with intermediate or high-risk myelofibrosis, including primary myelofibrosis, post polycythemia vera myelofibrosis and post-essential thrombocythemia myelofibrosis. Incyte leveraged the animation and still visuals XVIVO developed for them at major annual meetings including ASH (American Society of Hematology) and ASCO (American Society of Clinical Oncology), as well as on the MPN disease-state and Jakafi websites, banner ads, email templates, DVDs and booth graphics.
After designing an award-winning animation on viral replication for Zirus, President David Perryman commented that not only did XVIVO create “how the animation looked, [but also] what mattered more was how [they] were trusted partners, helping create value and spread the message.”
Robert Lue, a leading innovator at Harvard University’s Molecular and Cellular Biology, shared this perspective:
From industry conferences to national sales meetings, from detailing and e-detailing aids for physician education to investor relations meetings, and in partnerships with some of the world’s top research universities like Harvard University and Stanford University, XVIVO’s award-winning work translates complex scientific concepts into compelling visual media.