Offering Larger Selections of Beer at Restaurants Leads to Incremental Consumption, New Study Shows
A Recent Survey of Alcohol Consumers by Consumer Edge Insight Shows That Restaurants That Offer A Large Selection of Beer Brands Will Generate Higher Levels of Beer Sales, Especially Among Craft Beer Drinkers
Sept. 20, 2012 - PRLog -- STAMFORD— According to Alcoholic Beverage DemandTracker, a recent study on alcohol consumption behaviors in the United States, 33% of alcohol drinkers who visit restaurants regularly report that they are more likely to order beer when offered a large selection of beer brands at a restaurant. And 26% of them are likely to order more servings of beer than they would have otherwise. Offering a larger selection of beer also encourages more brand experimentation and re-connecting with brands used in the past, with 36% of consumers saying they are more likely to choose a brand they haven’t tried before and 19% saying they are more likely to order a brand they have not drunk in a long time. Only 28% say that a larger beer selection has no effect on their beer consumption or brand selection.
Those who drink craft beers regularly (at least once per week) are especially likely to say that a large selection of beer brands at a restaurant leads to higher beer consumption. 44% of craft drinkers say that a large selection of brands makes them more likely to order beer, and 34% of them are more likely to order more servings of beer.
“Encouraging restaurants to offer larger selections of brands is a great way for the beer industry to increase consumption,”
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Alcoholic Beverage DemandTracker provides an in-depth analysis of the key economic and attitudinal factors impacting alcoholic beverage demand. Data for the most recent wave of Alcoholic Beverage DemandTracker was collected in June via an online survey of over 2,500 US consumers, age 21 and over, designed and weighted to be representative of the US adult alcohol-drinking population. Some of the topics addressed include drivers of change in alcohol category consumption, the impact of economic factors and secular trends on overall alcohol consumption and by category, channel behaviors, ways to increase category consumption, and numerous brand metrics. The research covers the beer, spirits, wine, cider, and flavored-malt beverage categories including the largest brands in each category.
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ABOUT CONSUMER EDGE INSIGHT
Consumer Edge Insight LLC is a market research and consulting firm that helps companies and investors that want to have deeper insight into how consumer behavior is changing around the world and how to profit from those changes. We help companies monitor key trends and develop strategies to enhance shareholder value. We help investors understand key trends and identify which companies are most likely to succeed. For further information, contact David Decker, firstname.lastname@example.org, or visit http://consumeredgeinsight.com/