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Maxifier Appoints Industry Leader as MD
Maxifier, the global leader in inventory revenue management technology, today announced the appointment of Stuart Colman in the role of Managing Director, EMEA, focusing on the development and execution of Maxifier’s European business strategy.
Colman has a proven track record in the digital advertising arena and brings with him a strong understanding of online advertising technologies, in particular ad serving, targeting and optimisation.
Prior to joining Maxifier, Colman was Managing Director, Europe, as well as Vice President, International, at AudienceScience, where he was responsible for overseeing the company’s European and APAC businesses, with particular emphasis on adopting and developing audience targeting technology globally. During his tenure here, he grew the UK team from two to 25 people and built International into a major contributor to the company’s overall business.
Previous roles include Head of Digital Sales for EMEA at the Financial Times, where he played a key role in ensuring the business recognised the importance of behavioural targeting technology, and implementing audience targeting solutions as a key part of its advertising and marketing strategy.
Additionally, Colman was chairman of the IAB UK’s Behavioural Targeting Council, playing a leading role in the development of the industry’s strategy in response to the EU's Privacy and Communications Directive. He is also a regular industry commentator and speaker at key industry events throughout Europe.
Denise Colella, Chief Revenue Officer at Maxifier, commented: “Stuart is a stalwart of the industry and a recognised leader. He has a strong track record of building European teams and businesses both at the FT and AudienceScience and we are delighted to have him onboard to help do the same at Maxifier. We have very ambitious plans to grow our European business and Stuart is the person who can deliver to these”.
Commenting on his appointment, Colman explained: “Maxifier has a great opportunity to make a big difference in our industry, helping publishers and media owners really make the most of their inventory assets. I’m committed to unlocking the potential of digital advertising to bring value to clients, and I hope that with my experience at publisher, network and technology company level, I can make a difference. I’m looking forward to being part of Maxifier’s growth and development.”
Maxifier is a leading online advertising technology provider, working with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory. Using Maxifier’s ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.
Maxifier’s cutting-edge solution encompasses advanced ad optimisation and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimising campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier benefits all areas of the business, including ad operations, sales teams and senior management. With offices in the US, UK, Japan and Russia, to date it has managed more than 70 billion impressions for leading publishers and media companies including Forbes, The Guardian, IPC and Bauer Media, empowering them to deliver maximum value and ROI for their clients.