Sept. 19, 2012
-- Leading the charge is Disney/Pixar’
s fabulous new animated adventure Brave http://www.lovetoescape.com/
on_film-3958.html - set entirely in the Scottish Highlands. The Scottish Government has endorsed a huge global marketing push around the launch of Brave to promote domestic tourism. The £7m marketing tie-up marks the first time Disney has teamed up with any country’s tourism board, on this scale, around the launch of one of its movies.
But Brave is only the tip of the iceberg – at least six other major Hollywood movies, including four of this summer’s blockbusters, have taken advantage of Scottish landscapes for location shooting. It means that more people than ever, from home and abroad, are going to be looking for holidays in Scotland.
have combined their professional passion for helping better holidays to happen with their love of movies to produce a fun and surprising new search category based around “Scotland on Film” People can now research their ideal holiday properties based around the locations of their favourite movies – as well as taking advantage of a host of other specialised search categories.
As the trend towards ‘staycationing’
in the UK increases, and more people grow accustomed to researching their holidays online, they are increasingly booking according to more refined specifications – whether that means pet-friendly accommodation, disabled-access, greater luxury, or simply “Dad, I want to see where they made Harry Potter!”