CSA’s Social Media Strategy Continues to Evolve

Sept. 18, 2012 - PRLog -- A recent Cisco survey of more than 2,800 college students and young professionals in 14 countries, revealed that two- out of five-young adults said they would accept a lower-paying job if the position offered greater flexibility and access to social media. This same study also revealed that most college graduates would rather have access to the internet than access to a car. Clearly times are changing and whether you like it or not, social media is something that must be addressed because your employees are in many ways representing your company’s brand to the world.

Social media is a very powerful tool that can help drive innovative ideas and concepts - as the wisdom of the crowd is generally better than the wisdom of the few. By implementing social media effectively, it allows CSA to showcase its professionals and identify them as thought-leaders for the services that CSA provides. CSA encourages employee use of social media and is developing an environment where it can collectively benefit from the talents of its people by establishing a focused collaborative backbone where the entire company can communicate, expand and differentiate.

“The next generation of hires is more connected on the internet than ever before and we need to make sure they know CSA fully supports their ‘tweeting’, ‘posting’ and ‘tagging’,” said James Roe, CSA’s Director of Infrastructure Management. “We do not block social media sites from our servers because we understand the role they play in our everyday lives and how important this interaction is to our employees.”

In April of 2012, CSA publically re-released its social media policy that can be found on CSA’s website as well as on SlideShare. CSA’s policy is structured around three fundamental social media guiding principles:
1.     CSA recognizes that this outlet can be very powerful.  We want to encourage their use and develop an environment where we collectively benefit from the talents of our people.
2.     CSA will not block employee access to social media sites as the company believes in empowering its workforce and instills trust in employees to work responsibly and adhere to the CSA Code of Conduct.
3.     CSA employees may use social networking sites while at work and to conduct business following the advice and guidance contained in the policy.


Starting in January of this year, CSA implemented company-wide LinkedIn training sessions for interested employees. CSA chose LinkedIn because of its professional networking capabilities. Following a top-down-information-flow approach, the majority of CSA management level employees have completed the training and it is now being opened up to all employees. These training sessions instruct CSA employees on how to start an account, optimize their profile, create a network, and effectively utilize the various tools - such as participating in groups and communities to allow them to engage in conversations related to their career fields.  

“By implementing trainings we are encouraging our employees to get online and actively participate in discussions, join networks, and use the available tools for both personal and professional use,” said Dave Hickey, CSA’s Director of Marketing and Sales. “It also provides us with an opportunity to put in place some brand protection guidelines so that our employees can avoid some of the pitfalls associated with these tools.”

Part of CSA’s Social Media Strategy is the design and implementation of internet campaigns that showcase how CSA is different than your usual small business. Running from June to August of this year, CSA kicked-off a Facebook® campaign entitled “CSA Rocks!”. The intent of the campaign was to increase CSA’s social media presence and provide a fun team building challenge that pitted the CSA offices on the East Coast against the CSA West Coast office. The campaign featured weekly themed challenges requiring employees to take photos with their CSA Rocks! rally towel and post them to the CSA Facebook page to earn points for their coast. Challenges included: “HOT Llama”, “Patriotism”, and “Bon Appetite”. To view all of the action, visit CSA’s Facebook page at www.facebook.com/clientsolutionarchitects or view a recap video on YouTube™.


About CSA
CSA is a professional services firm providing strategic guidance and operational solutions to government and commercial clients. CSA helps clients achieve their goals by enhancing organizational performance and maximizing return on investments. The firm helps clients plan and execute processes associated with Project and Portfolio Management, Acquisition and Program Management, Contracts Management, Business and Financial Management, Logistics and Supply Chain Optimization and Business Improvement and Analytic Services. The firm delivers services by combining deep process expertise with strong program management disciplines, analytics and a focus on performance results.

Visit us at http://www.csaassociates.com/