Chadwicks Sleeves help Bayer’s Garden brand grow
Chadwicks Sleeves has created a shrink sleeve branding solution for Bayer Garden’s range of one litre trigger bottles – including weed-killers, insecticides, fungicides and animal repellents.
The range of 13 variants will be on sale in B&Q, Homebase, Wilkinsons, Asda, Tesco, Morrisons, Sainsbury’s plus various hardware stores and garden centres.
This year has seen a new pack and bottle design for this range with a technically challenging brief for shrink sleeve producers due to the high shrinkage requirements in certain areas of the bottles. Chadwicks’
Alison Mulvaney, Product Manager for Bayer Garden, said: “All of our products are approved by HSE which made this job quite complex as we have to include a lot of regulatory text on our products. The challenge is to present this in a consumer friendly way to allow them to use our products safely and correctly.
“Utilising a sleeve allows us to marry up high quality brand design whilst taking advantage of the additional space they offer for decoration and information. High impact branding is critical to success in the highly competitive retail environments in which we operate. The more modern look and feel that a sleeve provides really helps push sales up to the levels we aim to achieve.“
Richard Cutworth, Chadwicks Business Develop Manager, said: “We were delighted with the results on this project as it really showcased our technical ability. High shrinkage areas such as those required by Bayer can be extremely challenging to configure and print but our team’s precise approach resulted in a finished job that exudes quality.”
Chadwicks has more than 50 years of experience in the flexible packaging industry and is a world-leader in pre-cut lid manufacture and a supplier of choice in shrink sleeve production.
Part of the Flexible Packaging Division of the Clondalkin Group, Chadwicks works with its sister company Nyco, a shrink sleeve manufacturer based in Switzerland, to provide a joint service to multi-site European buyers, meaning Chadwicks, together with Nyco, can provide a wider range of print processes including UV flexo, gravure and offset litho.
Clondalkin Group has more than 40 manufacturing sites located across Europe and North America.
To find out more about why Chadwicks is one step ahead of the competition visit http://www.chadwicks-