Gemba Walks for Service Excellence Author interviewed on Business901 Podcast

Sept. 17, 2012 - PRLog -- Bob Petruska of Sustain Lean Consulting was a guest on the Business901 podcast. They discussed his new book, Gemba Walks for Service Excellence: The Step-by-Step Guide for Identifying Service Delighters. It is heavily illustrated and includes a CD of his innovative “placemats” designed to provide stepping stones on a development path for your team to achieve a competitive advantage.

An excerpt from the podcast; "I think what’s really the key about the Gemba Walk is putting you in the shoes of being the customer, and you end up feeling like you are a customer. Would you enjoy the experience that you’ve created in that service design? That’s just a question for people. What can you do to design your service system to do a better job to delight customers?"

You can listen to this podcast  We want People to Go See for Themselves ( http://business901.com/blog1/we-want-people-to-go-see-for-themselves/ ) or download the podcast from the Business901 Itunes store. The Business901 Podcast offers visitors the opportunity to listen to current business topics such as discussions on Lean, Design Thinking, Service Design, Six Sigma and Marketing.

The Lean Marketing Lab is an online community, that has been created to further the cause of bringing continuous improvement to the sales and marketing arena. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Join and receive the four books that make up the Marketing with Lean Series.  

About Business901 (http://business901.com):provides direction in areas such as Lean Marketing and Lean Services. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.