Sept. 13, 2012
-- Continuing its expansion of business cash advance products and services for small business, Merchant Cash and Capital, LLC (www.merchantcashandcapital.com)
announced today the hiring of media industry veteran Larry Strumwasser as General Manager of its newest division, MediaFactor www.mediafactor.com. MediaFactor is a full-service media financing company that specializes in supporting small and medium sized businesses needing capital for advertising and marketing campaigns. Strumwasser will be leading the hiring, account services, new business markets and channel development.
“Access to credit continues to be a challenge for small and medium businesses, and advertising budgets are usually impacted first,” said Strumwasser. “With MediaFactor financing programs, we are able to assist local advertisers who want to capture market share in a sluggish economy and who are aggressively seeking to keep their businesses growing through local television and radio advertising. We will be offering a differentiated service to new advertisers seeking to make longer term schedule commitments with niche financing programs that will set us apart.”
“A good part of our business is being creative in terms of what we can offer clients and with the experience Larry brings from the media industry, we know MediaFactor is well positioned for growth,” said MCC CEO Stephen Sheinbaum. “Marketing and publicity are often critical elements in the success of our clients and Larry’s group will now be in a position to offer assistance that’s specifically geared toward handling those needs. We are confident that with Larry’s knowledge and experience, this division will be popular and successful.”
Larry Strumwasser comes to MCC with more than 25 years in sales and marketing positions in television, the Internet and in cross-platform selling in the media industry. Larry served as president of MMT Sales, a television station representative firm owned by Cox Communications for eight years. Prior to that, he spent fifteen years at Telerep as an Account Executive, NY Sales Manager and Vice President, General Sales Manager. Larry also served as the General Manager of WPXN-TV, the PAX affiliate in New York City.
Since 2005, Merchant Cash and Capital, LLC has been one of the nation’s business cash advance funding leaders. MCC has provided nearly $500 million in financing to over 12,000 distinct customers.
For more information about Merchant Cash and Capital’s new media financing arm, MediaFactor, please call 1-877-849-6823 or visit www.mediafactor.com