Men Are More Likely Than Women to Cut Back on Beer In Order to Lose Weight, New Study Shows

A Recent Survey of Alcohol Consumers by Consumer Edge Insight Shows Men Are More Likely Than Women to Report Trying to Lose Weight or Other Health Concerns As Reasons for Drinking Less Beer. Being Health-Conscious Is a Major Drag on Beer Consumption
Sept. 13, 2012 - PRLog -- Men are watching their waistlines and drinking less beer as a way to shed unwanted inches more than women,  as per a recent study on alcohol consumption in the United States.  According to Alcoholic Beverage DemandTracker, 31% of men reported trying to lose weight as a reason for drinking less beer over the past year, compared to only 24% of women.  Altogether 43% of men reported a health-related reason for drinking less beer, versus only 33% of women.  Health factors proved to be a more significant drag on beer consumption than economic-related reasons, which were cited by 32% of those reducing their beer consumption.

Men who are very health-conscious drink far less beer, 6.1 servings per week on average, than those who are not, who drink 11.1 servings per week on average.  Male alcohol drinkers were almost as likely as females to describe themselves as very health-conscious, 22% and 27% respectively, in the most recent wave of the survey.
“Weight loss and health concerns have long been thought of as a motivator behind changes in the alcohol consumption patterns of women, not men,” said David Decker, President of Consumer Edge Insight.  “Consumer attitudes towards health are changing and as greater numbers of men become more health-conscious, it should come as little surprise that their beer consumption is being negatively affected. We will be monitoring this trend carefully in future waves of Alcoholic Beverage DemandTracker.”


Alcoholic Beverage DemandTracker provides an in-depth analysis of the key economic and attitudinal factors impacting alcoholic beverage demand. Data for the most recent wave of Alcoholic Beverage DemandTracker was collected in June via an online survey of over 2,500 US consumers, age 21 and over, designed and weighted to be representative of the US adult alcohol-drinking population.  Some of the topics addressed include drivers of change in alcohol category consumption, the impact of economic factors and secular trends on overall alcohol consumption and by category, channel behaviors, ways to increase category consumption, and numerous brand metrics.  The research covers the beer, spirits, wine, cider, and flavored-malt beverage categories including the largest brands in each category.

To learn more, call David Decker at (203) 504-7558 or send an email to


Consumer Edge Insight LLC is a market research and consulting firm that helps investors and companies that want to have deeper insight into how consumer behavior is changing around the world and how to profit from those changes. We help companies monitor key trends and develop strategies to enhance shareholder value. We help investors understand key trends and identify which companies are most likely to succeed.  For further information, contact David Decker,, or visit
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Industry:Alcoholic Beverages
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