Matrix Marketing Group Adds Social Media Audits for Small Businesses

Sept. 12, 2012 - PRLog -- Matrix Marketing Group Adds Social Media Audits

The Social Media Audit is Designed To Increase Digital Effectiveness and Sales Results for Small Businesses

September 12, 2012—Matrix Marketing Group today announced its fifth generation of Marketing Audits in response to the rapid rise of social media and small businesses' need to increase their sales performance and manage marketing costs. The new social media audit component reviews the organization's digital brand presence across six key areas: reach, architecture, content, conversion, integration, and measurement.

   The Social Media Audit rounds out the Marketing Audit offerings and identifies underutilized marketing resources. The Marketing Audit of a company is reflected in the degree to which it exhibits five major attributes of a marketing direction: customer values, marketing organization, marketing information, strategic orientation, and operational efficiency. When the data gathering is over, Matrix Marketing Group presents the findings and recommendations. A valuable aspect of the marketing audit is the process that business owners go through to assimilate, debate, and develop new concepts of needed marketing actions. Once the marketing audit is completed the business owner can correct problems in their marketing deliverables or execution.

Here is a list of benefits:

-  Independent and objective review of a company’s sales and marketing function
-  Remind the business of the initial marketing goals so it can adapt and succeed.
-  Provide an important insight into the improvement of marketing planning
-  Foster awareness throughout your business
-  Improve sales and marketing efficiency and effectiveness
-  Competitive benchmarks

   Facebook has over 955 million monthly active users; Twitter recently surpassed 300 million accounts; LinkedIn has over 175 million and Google+ with over 250 million members. And the trend is up as more and more people see the value of social media. Small business owners are trying to take advantage of these trends, but few are fully reaping the rewards.

   According to the SMB Group's latest annual social business study: 63% of mid-size companies (101-1,000 employees) and 53% of small businesses (1-100 employees) report using social technologies for business purposes, up from 52% and 44% respectively in 2011. Although social media usage continues its rise, the number of SMBs using social as part of a strategic business plan has stagnated. In fact, ad-hoc usage has risen significantly among mid-size businesses while structured social strategies flattened.

      "As digital communication continues to explode, with the rise of social media, more small businesses are beginning to recognizing its importance within the marketing mix," said George Schildge, Managing Director at Matrix Marketing Group. "However, it can be very complex and overwhelming for many small business owners to understand and manage effectively."  Schildge continues, "When small business owners want to engage in social media this social audit is the most important part of their marketing plan, and occurs before their marketing plan is even written."


Readers may get a free marketing audit here:
http://www.matrixmarketinggroup.com/marketing-audit-2

About Matrix Marketing Group
Matrix Marketing Group is a marketing and public relations agency that helps small businesses accelerate their sales and achieve profitable growth.  We have changed the marketing paradigm for small businesses up to $50 million in revenue.

The company can be reached at http://www.MatrixMarketingGroup.com, or call us at (650) 229-8510.