AutoAnything Cuts Response Time in Half With Compuware APM®

Automotive Retailer’s Adoption of Compuware dynaTrace’s Advanced APM Technology Cuts Web Page Load Times in Half
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Sept. 11, 2012 - PRLog -- DETROIT and SAN DIEGO--September 11, 2012--Compuware Corporation , the technology performance company, today announced that AutoAnything, one of the nation’s largest and fastest growing, top-ranked online retailers of specialized automotive products, has cut its website response time and web page load times in half using Compuware APM®—dynaTrace. Compuware will host a webcast with AutoAnything regarding the company’s use and success with Compuware APM® on September 19.

AutoAnything’s number one goal is to provide its customers with exceptional customer service. While designing the infrastructure of its new website, the AutoAnything development team knew that in order to uphold this commitment, application performance would play a critical role.

Recognizing that fast page load times are crucial to site performance and conversion, AutoAnything’s development team set out to reduce response time by more than 100 percent. To harness the analytics and tools needed for such a project, they turned to Compuware for application performance management (APM).

“Today’s online retailer market is extremely competitive. Customers have very little patience for slow performing websites, and their loyalty can be won or lost in a matter of a single second. So, application performance is crucial,” said John Van Siclen, General Manager of Compuware’s APM business unit. “New applications, new architectures and new business demands require a new approach to APM. AutoAnything’s use of Compuware’s new generation APM system has enabled them to leap ahead of the competition in terms of user experience, transaction speed and time to market for new releases.”

The recognized leader in APM technologies, Compuware developed dynaTrace to deliver fast, accurate, in-depth analysis of its customers’ web-based applications, as well as made it easy to use and deploy, with rapid time-to-value. With Compuware dynaTrace® fully implemented, AutoAnything’s development team realized immediately that dynaTrace would be instrumental in the development of the company’s new web platform.

“Right away, dynaTrace exposed some serious bottlenecks in our web app,” said Parag Patel, Chief Technology Officer at AutoAnything. “With the tools dynaTrace provides, we were able to immediately drill down to the root causes and resolve issues quickly. dynaTrace was an instrumental tool in achieving the speed improvements we wanted for our new website. Our goal was to shave 75 percent off of the page load times, and I am pleased to say that we achieved this goal. We know from past testing that a speed improvement of this magnitude leads to a substantial increase in conversion.”

Beyond the ability to monitor and manage applications, dynaTrace enables AutoAnything to continually optimize website performance. By confirming, analyzing and improving the application architecture, AutoAnything’s developers have maximized their infrastructure’s abilities, with less than 2 percent overhead in production.

“Along with the troubleshooting tools, dynaTrace also validated what we had already suspected—our engineering and design were great, they were just being held back by external dependencies,” said Patel. “Once we identified and fixed those issues, we knew our goal of a sub-100 millisecond website response time was ours for the taking.”

The number-one ranked online automotive accessories retailer, AutoAnything looks to pull further ahead with the launch of this new site. Leveraging HTML5 and optimized for mobile operating systems, AutoAnything’s design requires the most advanced application analytics available. Compuware dynaTrace delivers the ability to study the impact of applications on user experience and how they translate into increased conversion and revenue. In an ecommerce environment where slow load times and sloppy apps are simply not tolerated by users, AutoAnything relies on the latest technologies, including Compuware dynaTrace to maintain a competitive advantage.

“AutoAnything is a great example of what can be achieved quickly with a modern APM system like Compuware APM,” said Van Siclen. “Customers get cost savings, increased revenue and greater customer loyalty all at once. It’s this rapid time to significant value that has modern APM on the ‘must have’ shortlist of a rapidly expanding group of companies that are serious about maximizing the value of applications.”

Compuware will host a webcast with AutoAnything regarding their use and success with Compuware APM® on September 19.

Compuware APM® is the industry’s leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Compuware APM provides the market’s only unified APM coverage across the entire application delivery chain—from the edge of the internet through the cloud to the datacenter. Compuware APM helps customers deliver proactive problem resolution for greater customer satisfaction, accelerate time-to-market for new application functionality and reduce application management costs through smarter analytics and advanced APM automation.

With more than 4,000 APM customers worldwide, Compuware is recognized as a leader in the “Magic Quadrant for Application Performance Monitoring” report.

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Compuware Corporation

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at:

About AutoAnything

AutoAnything was founded in 1979 as Blue Ribbon Motoring, a manufacturer of sheepskin seat covers and custom carpet floor mats. In 1997, the company took a new direction and went online as a retailer of automotive accessories. Today, is #159 in the Internet Retail Top 200 Guide of ecommerce companies.

For a complimentary catalog or to order any of AutoAnything’s exciting products, call (800) 874-8888. International: (858) 569-8111. Fax: (858) 569-8503. Internet:, Email:
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