aiHit Launches New Online B2B Product ‘DELTABASE’™
Transactional Data is the New ‘Gold’ for Recession-Busting Business Growth.
Through its knowledge of Artificial Intelligence and Machine Learning, aiHit has developed a highly scalable automated platform that monitors the web 24/7, extracting transactional data direct from websites, tracking changes as they happen. As a result, aiHit has the ability to deliver high quality, volume intensive, up to date company and executive data for a fraction of the price and time it takes other providers to achieve similar results.
“In these tough economic times, data is the new ‘Gold’ for competitive insight” says Paul Negus, CEO of aiHit. “Data is an opportunity and if you harness data changes quickly enough it can bring opportunity knocking at your door. We have learned that if businesses continue to rely solely on data from Companies House, or leading directories (who rely on manual verification methods) it could have a serious negative impact on their long term growth. Manual data verification is hugely error-prone and by the time you get it, much of the data is out of date.
Our research shows it can take a call centre of 50 telemarketers up to two years to verify 3 million records – aiHit can do the same in one week. It’s well documented that company data in the UK decays at a rate of around 40% each year, and if poor data can eat away at 20%-30% of operating revenue - that’s a big knock to take. Companies will first publish news and business changes via their own company websites: management changes, major investments, company wins, mergers, a downturn in trade – all are significant events that impact B2B dealings. These can happen at any time, and businesses can’t afford to wait a year or more to hear about it if they are to remain competitive.”
Focusing primarily on Company Data, Deltabase™ is a downloadable data product, and is updated daily. Launched this month, it currently holds information on 3.4 million UK companies, including over 1 million company URLs, 7.3 million senior decision makers (and titles), and 1.75 million company email addresses.
aiHit is a provider of Big Data services and solutions to the business information, market research and lead generation industries, specializing in automatically collecting valuable company information from the Web. Through its knowledge of Artificial Intelligence and Machine Learning, the company has developed a highly scalable platform that monitors millions of websites, extracting transactional data direct from public websites.