Peter Andre launches makedecentcoffee.com on the streets of London

Sept. 11, 2012 - PRLog -- Peter Andre launches makedecentcoffee.com on the streets of London

[London, Tuesday 11 September 2012] makedecentcoffee.com has teamed up with Peter Andre to launch its new consumer website dedicated to bringing fresh roast and ground coffee within everyone’s reach.

Peter, well known for his love of coffee, will today be taking to the streets of the capital. He’ll be followed by a make decent coffee skip to encourage coffee drinkers to kick the instant habit and throw away their jars of instant coffee in exchange for a box of real coffee.

And, as with all good revolutions, Peter will be parking the skip outside the Houses of Parliament (Old Palace Yard) today at 10.30am.

Peter says: “Decent coffee comes in many forms but instant isn’t one of them.  For years we’ve been led to believe that instant coffee is the only way. Well not anymore. Making decent coffee yourself doesn’t have to be hard or time consuming. There is nothing like the taste of real coffee, yet so many people needlessly settle for instant.”

Makedecentcoffee.com has been developed with the belief that a decent cup of coffee is everyone’s right.  As well as being able to buy fresh coffee and brewing equipment, the site is packed full of features like downloadable brewing guides, educational videos on how to brew the perfect cup of coffee at home and information about exciting combinations, blends and flavours.

Elaine Higginson, managing director, makedecentcoffee.com, said: “People are getting more savvy about the quality of coffee in their cup as coffee is an increasingly social part of our everyday life. People are even starting to take fresh coffee to dinner parties and events instead of flowers and wine, showing how huge the demand for great coffee at home is. We want to provide consumers with the ability to be part of the experience and make decent coffee.

“We’ve spent 12 months developing this website for everyday coffee enthusiasts to share ideas, knowledge and experience and bring increase awareness about the alternatives to instant coffee. So, we’re urging coffee lovers everywhere to join the revolution and make great cups of coffee.”

Makedecentcoffee.com urges coffee lovers to throw their instant coffee away in favour for a decent blend. Teaching coffee drinkers everywhere that you don’t have to be a trained barista to enjoy a brilliant drink, or settle for the unsatisfying instant coffee we’ve become accustomed too.

Coffee lovers can join the revolution by signing up to the newsletter on www.makedecentcoffee.co.uk following on Twitter @coffeeguerrilla or becoming a fan of facebook www.facebook.com/makedecentcoffee.

Makedecentcoffee.co.uk will be running a 10% money-off promotion for all new customers during September.
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Notes to editors
Makedecentcoffee.co.uk was developed by United Coffee UK & Ireland and launched in July 2012.

The website is an online one-stop shop for coffee enthusiasts to purchase coffee beans, brewing equipment and learn how to make decent coffee at home.

United Coffee UK & Ireland is the UK’s leading total coffee solutions provider and works in partnership with leading foodservice and retail operators across Europe.

United Coffee UK & Ireland deliver the whole package from installing coffee machines, creating bespoke coffee blends, branding, marketing and barista training, helping customers offer a coffee experience that’s drives growth and consumer loyalty. The company has extensive market intelligence on consumer and market trends and shares its expertise with the operators so they can build a successful coffee offer.

Its Roastery roasting facility in Kent has become a hub for customers to taste and learn about coffee, which is one of the reasons the facility now roasts more than 8,000 tonnes of coffee each year right here in the UK, making it the nation’s largest coffee roaster.

United Coffee UK & Ireland owns the best of British brand Lyons’ coffee, which relaunched in 2011 to the UK retail sector. It is the UK’s only great tasting coffee available from the convenience of a unique coffee bag.

United Coffee is dedicated to working with internationally recognised codes of conduct, including Fairtrade, Rainforest Alliance, UTZ Certified and is a European leader in sustainable coffee.

For more information or comment contact
Charlotte Jackson / Louise Tabor
William Murray Communications
020 8256 1360 / 07780 71305
charlotte@williammurray.co.uk / louise@williammurray.co.uk