Sept. 10, 2012
-- From 20 something social butterflies, to working mothers with an innate sense of style, Les Branchés caters to women who are stylish and love to set trends. Les Branchés derives from the French word “branche” meaning “trendy”; summing up the prominent aesthetic behind the style firm.
Founded in 2007 Les Branches offers various components: clothing, accessories, image consulting, styling, photography, artist development, visual merchandising and an online shopping feature. Founder and Chief Stylist Dior Lo provides creative direction and styles photo shoots, celebrity editorials, music videos, films and commercial advertisements, in addition to private clients and red carpet functions. Dior Lo has provided style concepts for designers at Madrid Fashion Week, shown collections at Dakar Fashion Week and consults clients in Paris, Africa, Madrid and Belgium. While working for various clients she noticed the increasing need for statement pieces and created, “Afro-Chic”
an innovative accessory line for women. Limited quantity fashion and accessory pieces provide chic items to customers who aim to be ahead of the fashion curve. “I have an innate love and adoration of fashion that stems from avant-garde, classic, masculine, feminine, indie and street but I equally love to style and consult the “real” woman regardless of their size,” Dior Lo said recently, “Whether my client is on a restricted budget or can splurge on designer labels, I aim to provide direction, motivation and style inspiration on revamping or providing a look for whatever project and budget.”
Committed to empower and inspire, Dior is also a philanthropist and activist. In 2010, she raised awareness for human trafficking and in 2011, she started "The Beautiful Branchés Project"; aimed to empower women of all ages to build and maintain a healthy sense of self-worth. Dior stated, “A goal is to inspire young women I meet around the world especially in Senegal, to stop bleaching their skin. Be proud of one’s skin color whether it's light, brown or dark skinned. I believe through fashion I can make a difference in my environment, community and in people's life.”
Additional information on Dior Lo, Les Branches, or the accessory and apparel collections including “Afro-Chic”
can be found on www.lesbranches.com.