Bluebird Aero Systems and Piramal Join Hands to Form a Dominant Force in the Global UAV Market

BlueBird Aero Systems Ltd and Piramal Enterprises Ltd, have announced today that they have embarked on a strategic partnership, with Piramal acquiring a 28% minority equity stake in BlueBird.
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* Bluebird UAVs Piramal

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* Sharon - Center - Israel

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Sept. 9, 2012 - PRLog -- BlueBird Aero Systems Ltd., a provider of advanced Tactical Unmanned Aerial Systems (UAS) and peripheral equipment, and Piramal Enterprises Ltd, an innovation-led multi-national corporation have announced today that they have embarked on a strategic partnership. Through the acquisition of a 28% minority equity stake in BlueBird, Piramal will work together with BlueBird to jointly leverage BlueBird’s technology and capabilities to help it become a dominant leader in the small, mini and micro UAS market.
BlueBird Aero Systems Ltd, a rapidly growing private company has developed and fielded a wide range of small, mini and micro UAS products with unprecedented performance characteristics. BlueBird’s advanced technology has enabled it to provide users with unique capabilities at significant value. The competitiveness of BlueBird’s offering and the exceptional value it provides users are evident in its success in capturing new programs, ability to reach best-and-final phases for every tender in which it has participated during recent years, and many years of distinguished service in support of Israeli MoD operational needs.

A partnership with BlueBird will allow Piramal to gain exposure to the fast growth UAS segments in India and other global markets. BlueBird’s ability to achieve very high performance-to-size ratio and capability-to-cost ratio and to offer best in class operationally proven small, mini and micro UAS products, positions it well to serve the global demand for high performance affordable small UAS. Piramal’s investment in BlueBird is a vote of confidence in BlueBird’s technology and management team.

Piramal has a proven track record of developing and bringing critical technologies to market. BlueBird is a research and development driven company, which believes in providing its customers with a cost-effective, end-to-end solutions, based on cutting-edge, innovative and creative design, and as such, will be a great fit to Piramal.

Bluebird’s CEO, Mr. Ronen Nadir commented that, “Piramal’s financial strength, global reach and position in key markets will help BlueBird to realize its potential.” He further commented that, “Piramal’s investment and long-term commitment to BlueBird’s success will support Bluebird in its expansion into international markets and in its efforts to expand development of its innovative technology, product offering and manufacturing capabilities.”

Piramal joining hands with BlueBird and its existing partners positions the team as a very strong candidate to win the large Micro / Mini UAV tenders in India and in other key global markets in the near future.

About the Piramal Group:
The Piramal Group is one of India's foremost business conglomerates. Driven by the core values of Knowledge Action Care, the Piramal Group has presence in healthcare, drug discovery & research, glass, real estate and financial services as well a Defense and Aerospace. The Piramal Group also pursues sustained community activities in healthcare, education, empowerment and heritage restoration. For more information visit Piramal’s web site at
About Piramal Enterprises:

Piramal Enterprises, formally Piramal Healthcare Ltd. [NSE- PIRHEALTH, BSE- 500302], is an innovation led company with a growth track record of above 25% CAGR since 1988, With assets across North America, Europe and Asia, Piramal Enterprises is one of the largest pharmaceutical custom manufacturing companies across the world. It has a robust pipeline of 16 new molecules. In 2010, Piramal Enterprises sold its domestic formulation business to Abbott for a consideration of US $3.8 billion. Piramal Systems and Technologies Ltd. Was formed in 2012 to lead Piramal’s growing Defense and Aerospace business. Piramal Imaging SA, part of Piramal Enterprises, was formed in 2012 with the acquisition of the molecular imaging research and development portfolio of Bayer Pharma AG.
Piramal Enterprises also has a growing presence in the financial services sector with an NBFC focusing on lending to the real estate sector and IndiaReit -- a real estate focused private equity fund. For more information, please visit

About Bluebird Aero Systems Ltd (since 2002)
BlueBird Aero Systems specializes in the design, development and production of Tactical Unmanned Aerial Systems (UAS) and peripheral equipment. BlueBird delivers unique, unprecedented, combat proven solutions to meet the challenges and needs of the Military, Homeland Security and Civilian UAS markets. Bluebird's products provide operational capabilities to customers all over the world including Army, HLS and civilian customers from the US, Europe, Asia and Africa.
For more information visit
Contact: Ronen Nadir – CEO (, +972-528-509-580)
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Tags:Bluebird UAVs Piramal
Location:Sharon - Center - Israel
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