Beats by Dre makes popular at 2012 London Olympics

Sept. 8, 2012 - PRLog -- On 2012 London Olympic Games a brand stood out more than Nike -- from America to China -- and saw an immediate, significant sales increase. It's a brand that appears to be making unconventional marketing its core platform for brand building: Beats by Dr. Dre.

Beats By Dr.dre is a multi-media company created by the famous singer Dr. Dre, that its products cooperated with Monster, Beats headphone, have very high reputation in music lovers. Through high-quality and stylish appearance, Beats by Dr.dre headphones are beloved by many stars.

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During the London Olympic Games, athlete after athlete could be seen walking onto the global stage, ears wrapped in Beats by Dre. The headphones brand skipped shelling out for an official Olympic sponsorship and instead send gear to the athletes directly in the hopes the stars would wear the "b" logo on the world stage. And they did. They did in droves, providing Beats with millions of dollars in free exposure. To amplify the free gear, Beats also set up an exclusive Beats By Dre room at Shoreditch House, where athletes were welcome to party and unwind.

One keys to Beats' success was the exclusive designs. British athletes were sent gear with the Union Jack. America's gold-winning basketball team was seen decked out in gold Beats headsets.Some of China's athletes were seen strolling into competition wearing Beats headsets in the national colors, red and yellow.

The most prominent China star wearing Beats was swimmer Sun Yang.* Sun, who broke the world record, was seen time and time again pre-race wearing various Beats headsets. His headphones became a sensation on China's microblog Weibo where users traded comments about ("magic sound headphones). As Guangzhou Weibo user wrote, "Magic Sound Headphones have become the official headphones of the Olympics."

That sentiment was probably painful to official sponsor Samsung. The South Korean brand is one of the main rivals of Taiwan's HTC, which owns Beats by Dre. For Samsung, Beats' ambush success took its most insulting form when South Korean swimmer Park Taehwan, the bitter rival of Sun Yang, walked into the pool area wearing, yes, Beats By Dre.

So what did Beats reap from its successful Olympic ambush? Besides the huge spike in brand recognition in nations like China, Beats saw real sales increases. Pocket-Link reported that while electronics retailer John Lewis saw overall headphone sales increase 19 percent, sales for Beats By Dre spiked by 42 percent.

This makes the magic sound headphones especially popular among young people. Monster headphones are so excellent, which is why so many stars choose it. There is no doubt, that Beats by Dr.dre headphones are the most fashion and popular headphones at present.

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