SBI Cards Launches Click2Card, A Customer Friendly Online Credit Card Application Service

Sept. 6, 2012 - PRLog -- NEW DELHI, AUGUST 28, 2012: SBI Cards, one of India‟s leading credit card issuers, today announced the launch of Click2Card, an all-new online application service, as another step towards fulfilling its promise of „Make Life Simple‟.

Click2Card was launched today in New Delhi by Mr. Kadambi Narahari, CEO, SBI Cards & Payment  Services  Pvt.  Ltd  and  Mr.  Sanjeev  Jain,  CEO,  GE  Capital  Business  Processes Management Services Pvt. Ltd.

Speaking at the launch, Kadambi Narahari, CEO, SBI Cards and Payment Services Private Limited,  said, “With the internet and e-commerce boom in India, customers are increasingly looking for financial products online. Click2Card is another innovative service offering from SBI Cards and is in line with our digital roadmap. This new platform will offer significant customer benefits, the primary being convenience.”

Mr.  Sanjeev  Jain,  CEO,  GE  Capital  Business  Processes  Management  Services  said, “Click2Card is yet another online platform that empowers our customers. An increasing number of SBI  Cards customers are subscribing to our online channels and services including those through SBI Cards website and our e-statements. The key focus in all these initiatives has been to  leverage  the  power  of  the  web  and  provide  convenience  and  superior  service  to  our customers.”

Targeted at the Internet-savvy customers across India, who are increasingly transacting on the Internet, Click2Card allows customers to enter their details on a specially designed secure web interface. Once the customers‟ details are submitted, the interactive platform intuitively advices applicants on the credit card best suited to their lifestyle. After selecting the credit card from the choices offered, customers need to apply online through a compact credit card application form.

The customer‟s application for a credit card is approved, declined or referred on the basis of the credit history with the credit bureau and the SBI Card risk and policy norms. The customer has a real-time experience, and is updated on the status of his / her request instantly. For all approved or referred applications, the system sends back a “soft” approval (approval in principle) and the assigned credit limit.

The functionality can be accessed via www.sbicard.com and the Click2Card tab

Subsequently,  the  customer  is  contacted  by  SBI  Cards  representatives  to  complete  the documentation requirement. The documents and the information provided on the online platform need to match with those provided to the representative. The collected documents are then sent for verification & under-writing and upon final approval, the credit card is issued to the customer.

This launch is in line with the digital and mobile road map at SBI Cards in the areas of customer acquisition, transaction enablement, payment processing and customers servicing.

About SBI Cards

SBI Cards is a joint venture between State Bank of India and GE Capital to offer Indian consumers extensive access to a wide range of world-class, value-added payment products and services.  The partners have set  up two  joint venture  companies to develop a credit  card business in India -- SBI Cards & Payment Services Pvt. Ltd., which focuses on the marketing and distribution of SBI Cards and GE Capital Business Processes Management Services Pvt. Ltd., which handles the technology and processing needs of SBI Cards. Visit http://www.sbicard.com/ for more details.

About State Bank of India

State  Bank  of  India  (SBI)  is  the  country‟s  oldest  and  largest  bank.  For  more  information, visit http://www.statebankofindia.com/

About GE Capital

GE Capital has been operating in India since 1993. With AAA (CRISIL) credit rating, GE Capitalcombines local understanding with the global reach of GE to provide end-to-end financial solutions to meet the diverse needs of Indian corporate and retail customers. GE Capital‟s businesses in India are organized under various business units including those focused on corporate finance, asset-based lending, leasing, commercial distribution financing, energy and infrastructure projects financing, merger & acquisition  financing,  mortgages,  loans  and  credit  cards  (through  an  eleven-year-old  strategic  joint venture with State Bank of India). For more details visit http://www.gecapital.com/