PR: MY DESTINATION strengthens LOCAL EXPERTISE with ‘Hand-Made’ content for new site

Sept. 6, 2012 - PRLog -- My Destination strengthens LOCAL EXPERTISE with ‘hand-made’ content for new site

By reinforcing its USP of local expertise with ‘hand-made’ content such as local tips, expert reviews, and videos on its new site My Destination offers something Google doesn’t have – the human element.

LONDON, September 6, 2012

My Destination (http://www.mydestination.com), a leading online travel guide with a focus on local knowledge and expertise, today re-launches its portal of 68 destination across the world from British Columbia in North America, to Malta, Singapore, Kenya and Tenerife. The company aims to add another 55 destinations in the coming months.

My Destination’s on-the-ground team at each of its destination now number 243 local experts and they have been building relationships with local businesses (51,000 in total) and communities since 2006. The new site cements its USP of local expertise by showcasing local tips, reviews and exclusive offers. As a result, users access the type of information that they rarely find on global travel guide sites, and only get once they’ve reached their destination.

Since My Destination's earliest days 'local expertise' has been its mantra and this is now a strong differentiator against more traditional global yet ‘operate-from-headquarters-only’ websites as well as Google as it makes inroads in the travel sector first with the buyout of ITA (for bookings), then Zagat (user reviews), and now Frommer’s (editorial content).

“My Destination aims to give users value-add. For us this means providing ‘local expertise’ and there's only one way to get that and it's with people on the ground. We absolutely pride ourselves in our ‘hand-made’ approach to each of our destinations so that we offer the service and knowledge that only local people can provide. Our new site reflects this best. In contrast, Google is best at finding content that is already out there. For all its complexity, at the end of the day that’s sheer processing power from row upon row of computers in the middle of the desert. That’s a commodity, not a value-add." - Neil Waller, CEO

My Destination’s local teams have created substantial amounts of professional-quality videos and industry-leading panoramic virtual tours (3,000 in total and growing). These, together with close to 1,100 articles and a quarter of a million photographs, are all aimed to inspire and inform users who have visited the portal 18 million times in the last year.

My Destination is further expanding its offering by providing users with online booking. To offer competitive deals it has partnered up with global providers for accommodation (Hotels Combined), flights (Sky Scanner), car rental (CarTrawler) and travel insurance (WorldNomads). My Destination is about being locally informed, and globally inspired.


About My Destination

My Destination is a global travel resource powered by a diverse community of local experts on the ground, providing unrivalled local knowledge and unique local deals. We make travel experiences more enriched, more enjoyable and quite simply, better.

Passionate about providing the best value for money, we work closely with the global players whilst also supporting local businesses and everyone’s right to choose what suits them best. Our local experts produce comprehensive information with unique travel articles and guides, insider tips, videos and panoramic virtual tours. Through interactive features visitors can personalize, share and inspire their travel experiences.

Established in 2006 by award-winning (and travel-mad) young entrepreneurs Neil Waller and James Street, we now cover 68 destinations around the globe. We are headquartered in London and Marbella, but our community spans all the continents worldwide.

Contact
Kirsty Brown
Head of Content (& Press Officer)
Email: Kirsty.Brown@mydestination.com
Phone: +44 020 7266 5531