LIVEOUTLOUD bags Triple Honours.

LIVEOUTLOUD Magazine, Events and Travel company, announced that have been chosen as a finalist for both the 2012 Sanlam / Business Partners Entrepreneur of the Year® (EOY) competition and for the Most Innovative SMME in the Africa SMME Awards.
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Cape Town - Cape Town - South Africa


Sept. 6, 2012 - PRLog -- “Never has the time been riper for those in possession of the unquenchable entrepreneurial fire to blaze forth and inspire future generations of business owners,”remarks LIVEOUTLOUD CEO, Michael Eilertsen. “The successful LIVEOUTLOUD “trifecta” business model is the first of its kind in Africa, and includes some of the world’s most celebrated luxury brands as regular clients,” he adds.

The Sanlam / Business Partners Entrepreneur of the Year® (EOY) competition aims to encourage, celebrate and nurture the entrepreneurial spirit. The competition plays a leading role in developing the standard of business excellence in South Africa, and promotes entrepreneurship as a rewarding and honourable career.

According to , “The original intention is to fan the flames of entrepreneurial excellence and make heroes of those who are truly successful. South Africa desperately needs more entrepreneurs to serve as an inspiration and the EOY competition hopes to give shape to the ideas and aspirations of the business heroes of tomorrow.”

The Africa SMME Awards are the highest honours that can be bestowed upon business owners in Africa and were established to acknowledge, encourage and showcase business excellence amongst Africa’s top SMMEs by giving them the opportunity to gain valuable exposure and well-deserved recognition for their national and global expansion ambitions.

“The main goal of the Africa SMME Awards Program is to help business grow and prosper, and to market Africa as an exciting investment destination for the rest of the world.” says Dina Potgieter, Project Manager of the SMME Awards.  

As a member of The Luxury Network International and Luxury Brands partner, LIVEOUTLOUD has gone from strength to strength and raises the bar with every event; from intimate product launches and exclusive cocktail parties, to interactive team building sessions and corporate get-togethers at luxurious locations the world over.

“Events are not just about VIP’s sharing big ideas over bite-size canapés, it’s about the attention to detail that guests remember. Everything we do becomes our business card, and in the same way that our magazine adheres to a first and only policy, every event we put together has to be creative, unique and inspiring.” says serial entrepreneur, Michael Eilertsen.

“Exhibiting exceptionally meritorious entrepreneurial flair is not merely about turning profits or making clients happy. Our goal is to produce more innovative, intimate and bespoke experiences for the discerning members of society who push the boundaries, seek individuality and who are never satisfied by the ordinary,” says Michael Eilertsen, recently honoured as the face in the 22nd portrait of Facing a Century by the celebrated artist, Taf.  

Facing a Century is a celebration of 100 moments of life being lived, and is the brainchild of artist Taf, aka Tafadzwa Mukwashi. The project captures inspirational people from all walks of life, and emphasizes our shared humanity. Facing a Century seeks to showcase moments of life being truly lived, and to celebrate the Promethean members of our society who inspire others to search for, and discover, their own irrepressible fire within. Visit for more.

In contemplating his own personal journey, Michael Eilertsen says, "I have worked impossible hours, dropped balls and lost friendships...but I have learnt how deep my character goes. What I do best is taking that first step. I have taken enough 'first steps' now to know that the only thing that can ever stand in the way of anyone's potential, is themselves."

The LIVEOUTLOUD Group consists of The LIVEOUTLOUD Magazine, LIVEOUTLOUD Events and TRAVELOUTLOUD. The trifecta caters to the mindset of the informed, sophisticated and discerning consumer who demands more from life. Under the watchful eye of serial entrepreneur Michael Eilertsen, the highly qualified LIVEOUTLOUD Events teams is always present and available to assist clients with seamless coordination from initial concept to flawless execution. Our clients include the most exclusive brands in the world, and we pride ourselves on our ability to transform brand interactions into unforgettable experiences. For more information visit

About Luxury Brands
Luxury Brands is a dynamic brand building agency and the new face of luxury marketing in Africa. The agency comprises a focused team of highly sought after professionals, all motivated and geared toward offering a comprehensive and justifiable turnkey marketing solution. The Luxury Brands team has been instrumental in launching and positioning some of the most successful luxury brands and businesses in South Africa. For more information visit

About The Luxury Network International
Welcome to the next generation of marketing for luxury brands. The Luxury Network is the world's leading luxury affinity marketing, partnerships and events group; a private consortium of 60 premium brands in every luxury capital of the world, working together at top director level for mutual business and client development. For more information on The Luxury Network, visit
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Tags:LIVEOUTLOUD, Eilertsen
Industry:Events, travel and media
Location:Cape Town - Cape Town - South Africa
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