Business Coach Finds Psychology As Important As Accountancy

Psychological barriers have more impact on the business growth process than "great accounting."
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Business Coach


Upland - California - US

Sept. 7, 2012 - PRLog -- For business owners, it's all about the bottom line. The idea can be wonderful, the managers charming, and the staff as pleasant as a week in Hawaii. But to most business owners, the only thing that really matters in a company are the numbers in the columns and the size of the profits. For business coaches then, helping firms grow should be a pretty dry job, one made up of number crunching and accounting books. Truth be told, most business coaches find that the path to their clients success tends to lie more in psychology rather than accountancy.

"We do spend time going over the books and looking at the figures," says Joe Nicassio, a business coach with more than 20 years experience. "But most of the effort goes into talking with the business owner, chatting with the sales and marketing teams, and looking for the mental blocks that prevent the business from reaching the success it deserves."

Often that means dealing with expectations. According to Joe, “The most common problem holding back the growth of companies is that many business people think about their marketing process the wrong way. Instead of trying to understand just with their companies can achieve, working towards those goals, and setting new ones when they reach them, they simply try to expand without a definite target.”

The result is that oftentimes, the company drifts, uncertain where the path of greatest growth lies, and placing all their efforts in areas of ineffectiveness.

"Breaking those barriers takes a little more than a long look at the figures," says Joe "it takes some time on the couch too."

For more information about “The Psychological Side of Business", call Joe Nicassio at 562-961-3976.

Joe Nicassio is a Business Mechanic, Marketing Coach, and the author of "Resurrecting America's Entrepreneurial Spirit."
Source:Rapid Results Marketing
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