Esum Cosmetics Launches Pro Makeup Accessories Line of Pro Finishing Puffs and Pro Pinky Puffs

ESUM Cosmetics is pleased to announce the release of their custom designed makeup puffs. In a sea of mass produced and private label tools, The ESUM Pro Finishing Puff & ESUM Pro Pinky Puff stand out by choice of materials, size and distinct shape.
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Makeup Artists


San Francisco - California - US


Oct. 11, 2012 - PRLog -- San Francisco, CA
The ESUM Pro Finishing and Pro Pinky Puffs are distinctive and unique in shape.  These square puffs with softly rounded corners extend versatility to fit all contours of the face. The soft 100% micro-fiber cotton velour was chosen because it sets makeup without leaving a detected imprint, even under HD. As with ESUM Brushes, care was taken to ensure that these essential tools would perform and meet the needs of the professional makeup artist.

“Makeup Puffs are a vital tool that every makeup artist needs and uses. We re-invented the concept of the puff to truly fit the contours of the face by squaring off the corners. From setting foundation and concealer to blocking around the lips or brows - sometimes we just need a precise edge to get the job done.  I always work with two to three ESUM Pinky Puffs on my fingers to guard my hand from touching the skin. With HD - every detail counts.” says ESUM creator Alphonse Wiebelt.

The refined texture of the 100% micro-fiber cotton velour provides a soft touch while improving client experience during makeup application. The wide satin ribbon attached to the back provides a more secure fit to the finger / hand allowing the artist to anchor the puffs as needed. The ESUM Pro Puffs can be hand washed for re-use, making them sanitary, environmentally friendly and economical.

Available in two sizes:
ESUM PRO FINISHING PUFF (set of three / SRP $26) - a 3.25” square face puff
ESUM PRO PINKY PUFF (set of six / SRP $21) a 1.25” square finger puff  
ESUM Brushes and Accessories are available online at

Introduced in 2011, ESUM Cosmetics, a division of MUSE BEAUTY, LLC, offers a comprehensive assortment of professional makeup brushes and accessories designed for the makeup artist to the makeup consumer.  Created by MUSEBEAUTY.PRO co-founder, Alphonse Wiebelt - to exact detail, ESUM Brushes feature hand cured birch handles and platinum bowed brass ferules. Available in a variety of premium hair textures chosen for the ideal lay-down of pigment between 26 diverse shapes and unique sizes, ESUM Brushes offer a wide assortment allowing more options for the makeup artist. ESUM Cosmetics is committed to meet the needs of the professional makeup artist and in September 2012 launched ESUM Accessories.  The full range of ESUM Cosmetics can be purchased at Professional and wholesale discounts available.

MUSEBEAUTY.PRO, founded in 2010, has quickly become a top industry resource for professional makeup and advanced education in San Francisco and Chicago. From traditional application to airbrush makeup, MUSE is lead by a team of industry experts with a collective of 80+ years of experience from Editorial, Film, Runway and the Best in Business and Product Development. From coveted French imports COLLYRE BLEU, EMBRYOLLISE and VISEART to KEVYN AUCOIN Cosmetics, ESUM Cosmetics and the complete line of KETT Cosmetics & Airbrush Equipment, MUSE supplies makeup artists with a unique assortment of over 300+ professional kit essentials. Committed to the professional industry, MUSE BEAUTY.PRO and KETT Cosmetics have partnered as an exclusive distributor and certified education team for KETT Airbrush Makeup Classes in the U.S. KETT can be found back-stage from the PARIS COUTURE SHOWS & NY FASHION WEEK to on-set of THE HUNGER GAMES & FACE-OFF, on-stage with CIRQUE DU SOLEIL and on-tour with RHIANNA.

Alphonse Wiebelt
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Tags:Makeup, Cosmetics, Makeup Artists
Industry:Beauty, Retail
Location:San Francisco - California - United States
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