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SBT Seabuckthorn Engages a New Southeast Asian Distributor
BC-based SBT Seabuckthorn announces its new relationship with Singapore-based distributor Neu3xion Private Limited
After a two-year courtship, Singapore-based Southeast Asian distributor Neu3xion (http://www.neu3xion.com/)
Neu3xion Private Limited of Singapore, a city-state on Asia’s Pacific Rim and a centre for trade and commerce, is a leader in the distribution of quality medical and laboratory products in Southeast Asia, and the family-owned business carefully planned and evaluated its entry into the new world of nutraceuticals. “My whole family has been using SBT Seabuckthorn for two years now,” says Neu3xion General Manager Steven Pang, “And we’ve seen a lot of health and cosmetic benefits. Omegas and superfoods are on the radar all over Asia, so the timing is perfect. We look forward to building brand awareness across the Eastern Pacific Rim.”
Chuck Barton, VP of Sales and Marketing at Seabuckthorn International, notes Neu3xion’s commitment to health, their global vision and their history of great relationships with vendors. “Steven and his team are energetic, professional, ambitious. They know their marketplace and know the regulatory structure. They appreciate the value of the "Canadian" brand. And we’re very proud that a Canadian-made product will be the first full line of seabuckthorn-
On the topic of the risks and rewards of a trans-Pacific business relationship, the answers from both companies are similar. “SBT Seabuckthorn has a wide range of products and they are committed to product development,”
“We’ve been negotiating with Steven and the Neu3xion team for over eight months,” adds Chuck Barton of SBT Seabuckthorn. “Throughout the process they have shown a deep understanding of their customers, a consistent approach to negotiations, and a degree of patience that reflects their experience. We’re fortunate to have Neu3xion representing us to their market.”
Neu3xion has already begun selling SBT Seabuckthorn through their website, and a bricks-and-mortar operation is in the works.
SBT Seabuckthorn is a Canadian natural health products manufacturer and a leader in the functional foods industry since 1996.
SBT Seabuckthorn – The Original Seabuckthorn Company – (www.seabuckthorn.com)