Crossword Bookstores appoints WizSpk Communication |PR as its Public Relations partner

Sept. 3, 2012 - PRLog -- Crossword Bookstores appoints WizSpk Communication |PR as its Public Relations partner

Mumbai, September 2012: Crossword Bookstores, India's leading bookstore chain has appointed WizSpk Communication | PR Pvt Ltd as its PR agency. WizSpk will also handle the PR mandate for The Economist Crossword Book Award 2012 which is in its 11thyear.

WizSpk aims to share its expertise with Crossword by partnering with them to achieve their brand objectives and assist them in building brand equity and awareness.

Crossword is India’s leading bookstore chain, which has pioneered the lifestyle bookstore concept in India. Housing a wide collection of books, movies, toys and stationary products, as well as presenting innovative launches for authors, poets and magazines, and innovative children’s events, Crossword has become a platform to reaching who seek information, knowledge or those who just enjoy reading. It has expanded its reach and is now present in 81 stores across 23 cities in the country.

On appointing WizSpk as its PR Agency, Mr. Kinjal Shah, COO, Crossword Bookstore shares, “We are pleased to have WizSpk as our Public Relations partner and are sure they will contribute significantly to our business growth. It is important for us to connect with our customers continuously on all levels and along with WizSpk we will work towards building a stronger brand and community for Crossword.”

Anuja Choudhary, CEO WizSpk Communications | PR shares, “We are delighted to be working with Crossword which is an iconic brand in India and has a huge list of loyal customers. Having worked with many leading authors and publishing houses in India, WizSpk PR team of media strategists are uniquely qualified to partner with Crossword to deliver some exciting PR campaigns. Our efforts will focus on building the brands image and implementing an innovative, consumer-driven and impactful campaign for the chain. We look forward to a mutually beneficial relationship.”

About WizSpk
WizSpk Communication | PR is your most trusted communication | PR partner. We aim to partner with brands to harness its true potential and build positive reputation.  Our Approach - a 3 step process that believes in gaining INSIGHT into brand objectives to create a blend of effective IDEAS that deliver the right messages to increase brand INFLUENCE.
With experienced and specialized resources, Wizspk believes in strategic counseling and planning for all our clients. The team is geared to design and deliver powerful PR campaigns to help the client reach optimum brand clarity and recognition in an often cluttered market place.  
A strong national network across India with offices in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai along with a network of over 30 affiliates across the country, WizSpk represents a wide and exciting array of companies & brands ranging from Entertainment, Fashion & Lifestyle to Corporate, Hospitality, Consumer brands, Sports and Education.