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TFL-TV may be the “Wayne's World” of financial tele-journalism but traders clearly love it!
TFL-TV only started broadcasting their twice daily, web based, show at the beginning of June but so far viewership has doubled, week on week, every since. At the time of writing over 4,000 viewers tune in daily.
Well, firstly, it’s fun. The two presenters - Booker and Wilson - take neither themselves nor life in general too seriously. ‘Special Guests’ preserve variety and the show’s are lively, irreverent and lighthearted.
Secondly, they take their market analysis very seriously. Unlike many ‘a￼rmchair experts’ in this sector, they refuse to pontificate about where a given market or instrument will go. Instead they focus on identifying price points that are likely to be defended and then trade ‘live’ against those levels with their own capital.
Viewers can communicate direct with the presenters throughout the show. This adds to the general buzz and it is obvious that Booker and Wilson are both interested in their viewers’ opinions and care about them.
Finally, viewer feedback would indicate that TFL-TV’s analysis is often spot-on, which maybe the primary agent for the Shows’ rapid growth; namely the fact that traders stand to profit from following Booker and Wilson’s specific advice.
HOW DO THEY DO IT?
Producing live TV used to be expensive but TFL-TV have slashed costs by recording and delivering their Shows via Google Hangouts - embedded in their host site. This enables them to deliver the Shows at no cost to the audience.
Watching TFL-TV is absolutely free.
In fact, the TFL-TV team are happy for anyone to embed the shows themselves - anywhere they wish and on enquiry will actively assist them in doing so.
No wonder then that potential sponsors are already competing to affiliate with TFL-TV; free, entertaining, quality content with no strings attached makes for a compelling package.