Aug. 31, 2012
-- Canterbury, the world’s largest dedicated rugby brand, has today launched its new mobile website that will take rugby fans closer to the game than ever before.
The http://www.canterbury.com websites is now readily available on mobile devices giving consumers unlimited access to all things rugby. The site offers an enhanced user interface, high definition photographs of the complete Canterbury range of products and a friendly shopping experience with 100% security on all purchases made.
As sponsors of the South African and Scotland national teams, as well as a host of well- known club sides including Leicester Tigers, Sale Sharks and Leinster, the new mobile site will enable rugby fans to filter searches depending on which team they support and purchase apparel at the click of a button.
Also available on the site is Canterbury’s comprehensive range of training and lifestyle clothing and accessories, including the brand’s popular ‘Uglies’ range.
The site will give consumers a weekly update on the latest items available on the site, with the facility to share their favourite products with friends and manage their account.
Chris Stephenson, CEO of Canterbury said “The new mobile site further enhances our offering to rugby fans and cements our place as the world’s leading rugby brand. The site will provide fans with a one stop shop to complete their wardrobe and kit bag. We hope this addition will enable us to access a new group of consumers who are used to the convenience of shopping on mobile devices and may not have had much exposure to Canterbury.”