SEO Company India- factors affecting organic search engine ranking

Aug. 31, 2012 - PRLog -- Search engine optimization a natural and ethical way of improving ranking of a website on search engines. Increased search engine ranking help a website to gain visitors and help increase total profits of business as well. Whenever an internet user type some search terms in search box, the search engine shows top ten results related to that search term. The tendency of user clicking all given links is minimum, generally they go for top five results. The probability of clicking last five results is less than 40 %. This behavior of internet users has led to the introduction of SEO services. Search engine optimization may help a business website to gain top rankings on search result pages to gain maximum web traffic. High web traffic which comes through optimization, contains large number of customers which can make purchases too.

Major search engines give higher rankings to those websites which are optimized and search friendly. There are many factors which an engine considers while ranking websites. The major factors are content quality, keyword prominence, title tags, meta tags, Alt tags and link popularity. Then, things like age of website, anchor text of inbound links, site URLs and others are also considered while ranking a website.

SEO services India is helping numerous business companies in their online promotion. They provide end-to-end internet marketing services including SEO, SMO, SMM, paid marketing like PPC, etc. They take all measures which ensure top ranking of client's website on all major search engines like Google, Yahoo, Bing, etc. The keep updating themselves, with latest changes in search engine algorithms and provide services accordingly.

The SEO service company help clients to optimize their website's content. They help create rich content which includes keywords placed at prominent positions on web page. The frequency of keywords is kept optimum. They maintain density of keywords between 2% to 8%, and use content, which is relevant to theme of web page. They create descriptive title tags that contain keywords, as some search engine give significant weight to title tags, while ranking websites. They optimize meta tags both keyword and description, to make them search friendly. To optimize images present on client's website they use appropriate keywords in Alt tags and make images search-able.

SEO Company India @ http://www.unicodesystems.in/search-engine-optimization

SEO services company India use various tools and techniques to build up link popularity for their client's site. Search engines can determine the number of links (inbound links) coming from other websites. Inbound links or back links influence search engine rankings, search engines like Google give high rankings to sites having high link popularity. Links on relevant sites are also a good source to bring web traffic to a site and increase page ranks.

SEO company India provide complete on page and off page optimization of client's website. Their organic SEO practices help client's business website in achieving long-lasting search results. These services are cost very less than those of paid or inorganic marketing techniques. Organic marketing helps in builds greater trust among internet users as people click more on organically optimized websites.