Appliance Repair Team in Wayne, NJ, Hires SEO Marketing Firm to Improve Its Web Presence

Aug. 30, 2012 - PRLog -- Homeowners in the Wayne area will soon have an easier time locating a qualified professional to perform refrigerator repairs, washing machine repairs, and other appliance repairs. Locally owned business American Home Appliance Service Company has teamed with online marketing firm Prospect Genius to make its Web site more visible and accessible to area residents. American Home Appliance Service Company owner Joe Mancuso hopes the move will make the process of finding his business online fast and hassle-free for anyone in need of appliance repair service.

More and more Internet users are turning to search engines as a primary means of finding information online. In fact, according to the Pew Internet & American Life Project, as of early 2012, 59% of all Internet users visit a search engine on any given day. That’s why it’s so important for a small business like American Home Appliance Service Company to have a Web site that’s not only actively maintained and full of useful information, but that also performs well on search engines. The closer a site is to the top of a search engine results page, the more likely searchers are to view the site as extremely relevant to their needs, and to click on the link.

Prospect Genius uses a process known as search engine optimization (SEO) to improve small business Web sites’ search engine rankings. In the case of American Home Appliance Service Company, Prospect Genius is incorporating industry- and location-specific keywords and commonly used search terms into the company’s Web site. So, for instance, if a homeowner in Wayne or the surrounding area queries Google, Bing, or another major search engine using terms like “refrigerator repairs Essex County” and “appliance repairs in Pequannock,” he or she should encounter American Home Appliance Service Company among the top results.

“Without search engine optimization, even a beautifully designed, informative Web site can be ineffective, because people will have a hard time locating it,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “It’s our job to get eyes to American Home Appliance Service Company’s site. Then the business itself can convince prospective customers that it offers some of the best appliance repair service in town.”

American Home Appliance Service Company has served the Wayne, NJ, area since 1985. The company specializes in dishwasher, oven, dryer, refrigerator, and washing machine repairs.