Automotive Data Expert Bill Playford to Speak at Top Industry Conference

Bill Playford, Vice President of DealerKnows Consulting, to give advanced level learning seminar at the 13th Digital Dealer Conference.
Aug. 31, 2012 - PRLog -- Bill Playford, Vice President of DealerKnows Consulting, is slated to deliver an advanced-level learning seminar at the 13th Digital Dealer Conference.

The 13th Digital Dealer Conference will be held in Las Vegas, Nevada on October 23rd through October 25th at the Mirage Hotel and Casino.  Data analysis expert Bill Playford will be presenting a session titled "What to Inspect When You're Expecting" alongside Kate Donovan, CRO of Visible Customer.  From reviewing and understanding the analytics of your online presence to tracking the performance of your Internet process and equity opportunities, they will share actionable information to help dealerships monitor their store’s success and affect change.

Bill Playford, formerly of Trilogy SmartLeads, has extensive experience implementing data-focused strategies for automotive dealers through consulting efforts regarding advertising spend and Internet process.  He is one of the foremost experts on geo-demographic lead targeting and will be showing automotive dealership attendees how to maximize their lead generation opportunities through multiple web-based tools.  As Vice President of DealerKnows Consulting and Director of their Virtual Dealer Training program, Bill focuses his efforts on nationwide dealer education and digital-based learning curriculums.

Attendees of the session will learn profit-making strategies such as what specific metrics to track on a daily, weekly and monthly basis, how to utilize the data to make changes to budget, structure, and process, and how to geo-target lead concentration by zip code.

Bill Playford says "I'm very excited to be a part of the Digital Dealer Conference.  This will be my second time speaking at the event and we know that the information will be providing will continue to push dealers to develop more regimented tactics through data utilization in their stores."

For more information about the Digital Dealer Conference, please visit  If you'd like to learn more about how Bill Playford and DealerKnows Consulting can maximize the lead effectiveness in your dealership, please visit
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