Lead Management Tool Reinvents the Way Home Contractors and SMBs Purchase Advertising

A local tech company in Austin is seeking to transform the way home contractors handle sales and marketing. MyLeadConverter is an easy-to-use tool that tracks 100% of leads and marketing channels while automating many daily operational processes.
Aug. 29, 2012 - PRLog -- The experts behind one of the nation’s top medical lead management software tools, MyMedLeads, have now extended their highly successful lead tracking and marketing ROI technology to home contractors and other SMBs. This intuitive, new system – MyLeadConverter, provides a host of tools designed to help home contractors stay organized and streamline work processes, while optimizing their marketing and lead generation campaigns.

From dealing with sales to bookkeeping to driving the nails, home contractors are called on to wear many hats. Tasks like nurturing leads and calculating marketing ROI usually fall to the backburner, eclipsed by more pressing matters that seem more important at the time. The paradox is, ignoring these components will likely result in the loss of thousands of dollars of potential revenue and a steady stream of loyal clients. What could be more important than this?

“The problem is, many contracting companies are not equipped with a system to properly manage incoming leads and collect data on marketing performance.” said MyLeadConverter CEO, Enrique Rangel. “They still rely on outdated methods to communicate with prospects and most do not have a means for substantiating the value of their marketing investments.”

MyLeadConverter is reinventing the way that small businesses purchase their advertising and enabling contractors to intelligently optimize their budgets. The web-based software integrates with just about any marketing channel, including Adwords campaigns, online directories, social media, and even provides unique phone tracking numbers for offline marketing such as billboards and TV ads.

The tool can easily aggregate ROI data on all lead sources, providing home contractors with a comprehensive and highly accurate snapshot of marketing expenses vs. generated revenue. These detailed reports enable small businesses to identify which campaigns are driving the most revenue and delivering the most qualified leads. These insights make reallocating company resources a simple and straightforward process.

MyLeadConverter eliminates 80% of data entry and provides SMBs with a suite of other time and money-saving tools, including:

•   CRM Functionality
•   Advanced Call Tracking Features
•   Follow-up Automation and Reminders
•   Optional Scheduling Tool
•   Lead Distribution and Routing Software
•   Automated Email Marketing Campaigns
•   Staff Performance Reports

“Our lead management technology is continually evolving to create new ways to help businesses reduce unnecessary expenses while increasing revenue,” added Rangel, “the tools we develop focus on improving operational efficiency, while at the same time, enhancing relationships with customers.”

To learn more about MyLeadConverter, visit http://www.myleadconverter.com or call (866) 239-1224 to speak with a representative. To view an online demo, you can visit http://www.youtube.com/watch?v=5Si4PNojt1E

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Tags:Lead Management, Home Contractors, ROI tracking, Crm, Track Advertising
Location:Austin - Texas - United States
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